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Does winning an experimental auction change people's behavior? An application to e-cigarettes

Author

Listed:
  • O'Connor, Richard J.
  • Rousu, Matthew C.
  • Corrigan, Jay R.
  • Travers, Maansi Bansal

Abstract

Experimental auctions allow researchers to estimate demand for products like e-cigarettes in a non-hypothetical environment where participants face real and immediate consequences for their bids. However, because auction winners actually purchase the product they bid on, participants may be introduced to a product they otherwise would not have discovered. Based on an experimental auction where 432 participants bid to buy e-cigarettes, we found that auction winners are significantly more likely to be using e-cigarettes two weeks, six weeks, and six months after the study but are no less likely to be daily cigarette smokers. This result holds even after controlling for prior e-cigarette use, strength of participants’ initial demand for e-cigarettes, and demographic characteristics.

Suggested Citation

  • O'Connor, Richard J. & Rousu, Matthew C. & Corrigan, Jay R. & Travers, Maansi Bansal, 2018. "Does winning an experimental auction change people's behavior? An application to e-cigarettes," Journal of Economic Behavior & Organization, Elsevier, vol. 154(C), pages 281-285.
    • Handle: RePEc:eee:jeborg:v:154:y:2018:i:c:p:281-285
    DOI: 10.1016/j.jebo.2018.08.013
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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Experimental auctions; E-cigarettes; Cigarettes;
    All these keywords.

    JEL classification:

    • C90 - Mathematical and Quantitative Methods - - Design of Experiments - - - General

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