An investigation of marketing practice by firm size
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Business Venturing.
Volume (Year): 15 (2000)
Issue (Month): 5-6 ()
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Web page: http://www.elsevier.com/locate/jbusvent
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Andrea Bonaccorsi, 1992. "On the Relationship Between Firm Size and Export Intensity," Journal of International Business Studies, Palgrave Macmillan, vol. 23(4), pages 605-635, December.
- Boag, David A., 1987. "Marketing control and performance in early-growth companies," Journal of Business Venturing, Elsevier, vol. 2(4), pages 365-379.
- Gronroos, Christian, 1999. "Relationship Marketing: Challenges for the Organization," Journal of Business Research, Elsevier, vol. 46(3), pages 327-335, November.
- Alina Filip, 2011. "Loyalty Programs. Role, Structure and Potential Benefits," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 1(2), pages 88-93, September.
- Gruber, Marc, 2007. "Uncovering the value of planning in new venture creation: A process and contingency perspective," Journal of Business Venturing, Elsevier, vol. 22(6), pages 782-807, November.
- Raju, P.S. & Lonial, Subhash C. & Crum, Michael D., 2011. "Market orientation in the context of SMEs: A conceptual framework," Journal of Business Research, Elsevier, vol. 64(12), pages 1320-1326.
- Song, Michael & Wang, Tang & Parry, Mark E., 2010. "Do market information processes improve new venture performance?," Journal of Business Venturing, Elsevier, vol. 25(6), pages 556-568, November.
- Isacsson, Annica & Alakoski, Leena & Bäck, Asta, 2009. "Using Multiple Senses in Tourism Marketing: The Helsinki Expert, Eckero Line and Linnanmaki Amusement Park Cases," MPRA Paper 25456, University Library of Munich, Germany, revised 26 Aug 2009.
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