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Shopping enjoyment to the extreme: Hedonic shopping motivations and compulsive buying in developed and emerging markets

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  • Horváth, Csilla
  • Adıgüzel, Feray

Abstract

This paper investigates the relationship between hedonic shopping motivations and compulsive buying in developed and emerging countries using a study with 520 female shopping mall visitors in four countries representing two developed (the Netherlands and Germany) and two emerging (Turkey and Russia) markets.

Suggested Citation

  • Horváth, Csilla & Adıgüzel, Feray, 2018. "Shopping enjoyment to the extreme: Hedonic shopping motivations and compulsive buying in developed and emerging markets," Journal of Business Research, Elsevier, vol. 86(C), pages 300-310.
    • Handle: RePEc:eee:jbrese:v:86:y:2018:i:c:p:300-310
    DOI: 10.1016/j.jbusres.2017.07.013
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    References listed on IDEAS

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