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The differential effects of retail density: An investigation of goods versus service settings

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  • Pan, Yue
  • Siemens, Jennifer Christie
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    Abstract

    Two studies investigate the impact of retail density and time pressure on shoppers' store attitudes and behavioral intentions. In a goods setting, experiment 1 results show a curvilinear pattern as the level of retail density increases. That is, individuals prefer a medium level of crowding to a store with low or high crowding. This inverted-U shaped crowding effect has not previously been tested in the retailing literature. Experiment 2 employs a service setting, where the relationship between retail crowding and outcome variables is found to be linear rather than curvilinear, except under conditions of time pressure. In contrast to the goods setting, individuals have more favorable attitudes and expect to pay more for a service as the level of crowding increases. Thus, our study findings suggest that the optimal level of crowding depends on the type of retail setting.

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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 64 (2011)
    Issue (Month): 2 (February)
    Pages: 105-112

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    Handle: RePEc:eee:jbrese:v:64:y:2011:i:2:p:105-112

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    Web page: http://www.elsevier.com/locate/jbusres

    Related research

    Keywords: Crowding Density Retail Goods Services;

    References

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    1. Eroglu, Sevgin A. & Machleit, Karen & Barr, Terri Feldman, 2005. "Perceived retail crowding and shopping satisfaction: the role of shopping values," Journal of Business Research, Elsevier, vol. 58(8), pages 1146-1153, August.
    2. Michon, Richard & Chebat, Jean-Charles & Turley, L. W., 2005. "Mall atmospherics: the interaction effects of the mall environment on shopping behavior," Journal of Business Research, Elsevier, vol. 58(5), pages 576-583, May.
    3. Bateson, John E G & Hui, Michael K, 1992. " The Ecological Validity of Photographic Slides and Videotapes in Simulating the Service Setting," Journal of Consumer Research, University of Chicago Press, vol. 19(2), pages 271-81, September.
    4. Holt, Douglas B, 1995. " How Consumers Consume: A Typology of Consumption Practices," Journal of Consumer Research, University of Chicago Press, vol. 22(1), pages 1-16, June.
    5. Bloom, Paul N. & Reve, Torger, 1990. "Transmitting signals to consumers for competitive advantage," Business Horizons, Elsevier, vol. 33(4), pages 58-66.
    6. Arnould, Eric J & Price, Linda L, 1993. " River Magic: Extraordinary Experience and the Extended Service Encounter," Journal of Consumer Research, University of Chicago Press, vol. 20(1), pages 24-45, June.
    7. Grossbart, Sanford & Hampton, Ronald & Rammohan, B. & Lapidus, Richard S., 1990. "Environmental dispositions and customer response to store atmospherics," Journal of Business Research, Elsevier, vol. 21(3), pages 225-241, November.
    8. Pons, Frank & Laroche, Michel, 2007. "Cross-cultural differences in crowd assessment," Journal of Business Research, Elsevier, vol. 60(3), pages 269-276, March.
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