Is small business better than big business for marketing managers?
AbstractThis survey of marketing managers compares small business firms with large ones in relation to explicit and implicit ethics institutionalization, quality of work life (QWL), job satisfaction, esprit de corps, and organizational commitment. The results reveal that large firms tend to have a higher degree of explicit ethics institutionalization than smaller firms but not in relation to implicit ethics institutionalization. The results also reveal that marketing managers in small firms report higher levels of job satisfaction, esprit de corps, and organizational commitment compared to marketing managers in large firms. The study findings also show that marketing managers in small firms report higher levels of overall QWL, particularly higher-order QWL than managers in large firms.
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Business Research.
Volume (Year): 63 (2010)
Issue (Month): 4 (April)
Contact details of provider:
Web page: http://www.elsevier.com/locate/jbusres
Ethics institutionalization Quality of work life Esprit de corps Organizational commitment Small business;
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Blog mentionsAs found by EconAcademics.org, the blog aggregator for Economics research:
- Is There Hope for Small Firms, the Have-Nots in the World of Big Data?
by Christina Donnelly in HBR Blog Network on 2013-12-10 14:00:19
- Singhapakdi, Anusorn & Sirgy, M. Joseph & Lee, Dong-Jin & Senasu, Kalayanee & Yu, Grace B. & Nisius, Amiee Mellon, 2014. "Gender disparity in job satisfaction of Western versus Asian managers," Journal of Business Research, Elsevier, vol. 67(6), pages 1257-1266.
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