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Is small business better than big business for marketing managers?

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  • Singhapakdi, Anusorn
  • Sirgy, M. Joseph
  • Lee, Dong-Jin
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    Abstract

    This survey of marketing managers compares small business firms with large ones in relation to explicit and implicit ethics institutionalization, quality of work life (QWL), job satisfaction, esprit de corps, and organizational commitment. The results reveal that large firms tend to have a higher degree of explicit ethics institutionalization than smaller firms but not in relation to implicit ethics institutionalization. The results also reveal that marketing managers in small firms report higher levels of job satisfaction, esprit de corps, and organizational commitment compared to marketing managers in large firms. The study findings also show that marketing managers in small firms report higher levels of overall QWL, particularly higher-order QWL than managers in large firms.

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    File URL: http://www.sciencedirect.com/science/article/B6V7S-4W99NNM-1/2/81ff819e53d663bf097f1462ad52f749
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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 63 (2010)
    Issue (Month): 4 (April)
    Pages: 418-423

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    Handle: RePEc:eee:jbrese:v:63:y:2010:i:4:p:418-423

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    Web page: http://www.elsevier.com/locate/jbusres

    Related research

    Keywords: Ethics institutionalization Quality of work life Esprit de corps Organizational commitment Small business;

    References

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    1. Dubinsky, Alan J. & Loken, Barbara, 1989. "Analyzing ethical decision making in marketing," Journal of Business Research, Elsevier, vol. 19(2), pages 83-107, September.
    2. Baker, Thomas L. & Hunt, Tammy G. & Andrews, Martha C., 2006. "Promoting ethical behavior and organizational citizenship behaviors: The influence of corporate ethical values," Journal of Business Research, Elsevier, vol. 59(7), pages 849-857, July.
    3. Sean Valentine & Gary Fleischman, 2008. "Ethics Programs, Perceived Corporate Social Responsibility and Job Satisfaction," Journal of Business Ethics, Springer, vol. 77(2), pages 159-172, January.
    4. Akaah, Ishmael P., 1997. "Influence of Deontological and Teleological Factors on Research Ethics Evaluations," Journal of Business Research, Elsevier, vol. 39(2), pages 71-80, June.
    5. Singhapakdi, Anusorn, 1999. "Perceived Importance of Ethics and Ethical Decisions in Marketing," Journal of Business Research, Elsevier, vol. 45(1), pages 89-99, May.
    6. Chonko, Lawrence B. & Hunt, Shelby D., 1985. "Ethics and marketing management: An empirical examination," Journal of Business Research, Elsevier, vol. 13(4), pages 339-359, August.
    7. Roman, Sergio & Ruiz, Salvador, 2005. "Relationship outcomes of perceived ethical sales behavior: the customer's perspective," Journal of Business Research, Elsevier, vol. 58(4), pages 439-445, April.
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    Blog mentions

    As found by EconAcademics.org, the blog aggregator for Economics research:
    1. Is There Hope for Small Firms, the Have-Nots in the World of Big Data?
      by Christina Donnelly in HBR Blog Network on 2013-12-10 14:00:19
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    Cited by:
    1. Singhapakdi, Anusorn & Sirgy, M. Joseph & Lee, Dong-Jin & Senasu, Kalayanee & Yu, Grace B. & Nisius, Amiee Mellon, 2014. "Gender disparity in job satisfaction of Western versus Asian managers," Journal of Business Research, Elsevier, vol. 67(6), pages 1257-1266.

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