Rest in peace? Brand-induced mortality salience and consumer behavior
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Business Research.
Volume (Year): 61 (2008)
Issue (Month): 10 (October)
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Web page: http://www.elsevier.com/locate/jbusres
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- Keller, Kevin Lane, 2003. " Brand Synthesis: The Multidimensionality of Brand Knowledge," Journal of Consumer Research, University of Chicago Press, vol. 29(4), pages 595-600, March.
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