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Rest in peace? Brand-induced mortality salience and consumer behavior

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  • Fransen, Marieke L.
  • Fennis, Bob M.
  • Pruyn, Ad Th. H.
  • Das, Enny
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    File URL: http://www.sciencedirect.com/science/article/B6V7S-4R1FSCB-2/2/b432c659867bec1fa63da1bab3fb35eb
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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 61 (2008)
    Issue (Month): 10 (October)
    Pages: 1053-1061

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    Handle: RePEc:eee:jbrese:v:61:y:2008:i:10:p:1053-1061

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    Web page: http://www.elsevier.com/locate/jbusres

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    1. Keller, Kevin Lane, 2003. " Brand Synthesis: The Multidimensionality of Brand Knowledge," Journal of Consumer Research, University of Chicago Press, vol. 29(4), pages 595-600, March.
    2. Rosellina Ferraro & Baba Shiv & James R. Bettman, 2005. "Let Us Eat and Drink, for Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer Choice," Journal of Consumer Research, University of Chicago Press, vol. 32(1), pages 65-75, 06.
    3. van Osselaer, Stijn M J & Janiszewski, Chris, 2001. " Two Ways of Learning Brand Associations," Journal of Consumer Research, University of Chicago Press, vol. 28(2), pages 202-23, September.
    4. Punj, Girish & Moon, Junyean, 2002. "Positioning options for achieving brand association: a psychological categorization framework," Journal of Business Research, Elsevier, vol. 55(4), pages 275-283, April.
    5. Kay, Aaron C. & Wheeler, S. Christian & Bargh, John A. & Ross, Lee, 2004. "Material priming: The influence of mundane physical objects on situational construal and competitive behavioral choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 95(1), pages 83-96, September.
    6. Kohli, Chiranjeev S. & Harich, Katrin R. & Leuthesser, Lance, 2005. "Creating brand identity: a study of evaluation of new brand names," Journal of Business Research, Elsevier, vol. 58(11), pages 1506-1515, November.
    7. Bargh, John A, 2002. " Losing Consciousness: Automatic Influences on Consumer Judgment, Behavior, and Motivation," Journal of Consumer Research, University of Chicago Press, vol. 29(2), pages 280-85, September.
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