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Rest in peace? Brand-induced mortality salience and consumer behavior

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  • Fransen, Marieke L.
  • Fennis, Bob M.
  • Pruyn, Ad Th. H.
  • Das, Enny

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  • Fransen, Marieke L. & Fennis, Bob M. & Pruyn, Ad Th. H. & Das, Enny, 2008. "Rest in peace? Brand-induced mortality salience and consumer behavior," Journal of Business Research, Elsevier, vol. 61(10), pages 1053-1061, October.
    • Handle: RePEc:eee:jbrese:v:61:y:2008:i:10:p:1053-1061
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    References listed on IDEAS

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    1. Rosellina Ferraro & Baba Shiv & James R. Bettman, 2005. "Let Us Eat and Drink, for Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(1), pages 65-75, June.
    2. Kay, Aaron C. & Wheeler, S. Christian & Bargh, John A. & Ross, Lee, 2004. "Material priming: The influence of mundane physical objects on situational construal and competitive behavioral choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 95(1), pages 83-96, September.
    3. Punj, Girish & Moon, Junyean, 2002. "Positioning options for achieving brand association: a psychological categorization framework," Journal of Business Research, Elsevier, vol. 55(4), pages 275-283, April.
    4. Kohli, Chiranjeev S. & Harich, Katrin R. & Leuthesser, Lance, 2005. "Creating brand identity: a study of evaluation of new brand names," Journal of Business Research, Elsevier, vol. 58(11), pages 1506-1515, November.
    5. van Osselaer, Stijn M J & Janiszewski, Chris, 2001. "Two Ways of Learning Brand Associations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(2), pages 202-223, September.
    6. Keller, Kevin Lane, 2003. "Brand Synthesis: The Multidimensionality of Brand Knowledge," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(4), pages 595-600, March.
    7. Jonas, Eva & Fritsche, Immo & Greenberg, Jeff, 2005. "Currencies as cultural symbols - an existential psychological perspective on reactions of Germans toward the Euro," Journal of Economic Psychology, Elsevier, vol. 26(1), pages 129-146, February.
    8. Bargh, John A, 2002. "Losing Consciousness: Automatic Influences on Consumer Judgment, Behavior, and Motivation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(2), pages 280-285, September.
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    Cited by:

    1. Boeuf, Benjamin & Darveau, Jessica, 2017. "Posting from beyond the grave: An autopsy of consumer attitudes toward promotional communication in a posthumous context," International Journal of Research in Marketing, Elsevier, vol. 34(4), pages 892-900.
    2. Boeuf, Benjamin, 2019. "The impact of mortality anxiety on attitude toward product innovation," Journal of Business Research, Elsevier, vol. 104(C), pages 44-60.
    3. Azarnoush Ansari & Arash Riasi, 2016. "An Investigation of Factors Affecting Brand Advertising Success and Effectiveness," International Business Research, Canadian Center of Science and Education, vol. 9(4), pages 20-30, April.
    4. Carolyn Mann & S. E. Wolfe, 2016. "Risk Perceptions and Terror Management Theory: Assessing Public Responses to Urban Flooding in Toronto, Canada," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 30(8), pages 2651-2670, June.
    5. Jianan Li & Xiaotong Jin & Taiyang Zhao & Tiannv Ma, 2021. "Conformity Consumer Behavior and External Threats: An Empirical Analysis in China During the COVID-19 Pandemic," SAGE Open, , vol. 11(3), pages 21582440211, July.

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