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Creating brand identity: a study of evaluation of new brand names

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Author Info
Kohli, Chiranjeev S.
Harich, Katrin R.
Leuthesser, Lance
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File URL: http://www.sciencedirect.com/science/article/B6V7S-4DM2G39-1/2/1b54a161ca7b88b8a9019c85abfb8ea0
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Article provided by Elsevier in its journal Journal of Business Research.

Volume (Year): 58 (2005)
Issue (Month): 11 (November)
Pages: 1506-1515
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Handle: RePEc:eee:jbrese:v:58:y:2005:i:11:p:1506-1515

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Web page: http://www.elsevier.com/locate/jbusres

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This page was last updated on 2009-12-3.

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