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Validating agent-based marketing models through conjoint analysis

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  • Garcia, Rosanna
  • Rummel, Paul
  • Hauser, John

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File URL: http://www.sciencedirect.com/science/article/B6V7S-4NC5T1H-2/2/108649e2015536a683d35851b0f94997
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Bibliographic Info

Article provided by Elsevier in its journal Journal of Business Research.

Volume (Year): 60 (2007)
Issue (Month): 8 (August)
Pages: 848-857

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Handle: RePEc:eee:jbrese:v:60:y:2007:i:8:p:848-857

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Web page: http://www.elsevier.com/locate/jbusres

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  1. R. W. Conway, 1963. "Some Tactical Problems in Digital Simulation," Management Science, INFORMS, vol. 10(1), pages 47-61, October.
  2. Claudia Werker & Thomas Brenner, 2004. "Empirical Calibration of Simulation Models," Papers on Economics and Evolution 2004-10, Max Planck Institute of Economics, Evolutionary Economics Group.
  3. Malerba, Franco, et al, 1999. "'History-Friendly' Models of Industry Evolution: The Computer Industry," Industrial and Corporate Change, Oxford University Press, vol. 8(1), pages 3-40, March.
  4. Franco Malerba & Luigi Orsenigo, 2002. "Innovation and market structure in the dynamics of the pharmaceutical industry and biotechnology: towards a history-friendly model," Industrial and Corporate Change, Oxford University Press, vol. 11(4), pages 667-703, August.
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