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Innovation diffusion of repeat purchase products in a competitive market: An agent-based simulation approach

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  • Stummer, Christian
  • Kiesling, Elmar
  • Günther, Markus
  • Vetschera, Rudolf

Abstract

When introducing a new product into market, substantial amounts of resources are put at stake. Innovation managers therefore seek for reliable predictions of the respective innovation diffusion process. Making such predictions, however, is challenging, because the diffusion trajectory is affected by various factors such as the type of innovation, its perceived attributes, marketing activities and their impact, or consumers’ individual communication and adoption behaviors. Modeling the diffusion of innovations accordingly is of interest for both practitioners and management scholars.

Suggested Citation

  • Stummer, Christian & Kiesling, Elmar & Günther, Markus & Vetschera, Rudolf, 2015. "Innovation diffusion of repeat purchase products in a competitive market: An agent-based simulation approach," European Journal of Operational Research, Elsevier, vol. 245(1), pages 157-167.
    • Handle: RePEc:eee:ejores:v:245:y:2015:i:1:p:157-167
    DOI: 10.1016/j.ejor.2015.03.008
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