IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v60y2007i8p868-875.html
   My bibliography  Save this article

The four P's in social simulation, a perspective on how marketing could benefit from the use of social simulation

Author

Listed:
  • Jager, Wander

Abstract

No abstract is available for this item.

Suggested Citation

  • Jager, Wander, 2007. "The four P's in social simulation, a perspective on how marketing could benefit from the use of social simulation," Journal of Business Research, Elsevier, vol. 60(8), pages 868-875, August.
  • Handle: RePEc:eee:jbrese:v:60:y:2007:i:8:p:868-875
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148-2963(07)00043-4
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Kahneman, Daniel & Knetsch, Jack L & Thaler, Richard H, 1986. "Fairness and the Assumptions of Economics," The Journal of Business, University of Chicago Press, vol. 59(4), pages 285-300, October.
    2. Frank M. Bass, 1969. "A New Product Growth for Model Consumer Durables," Management Science, INFORMS, vol. 15(5), pages 215-227, January.
    3. Roger Shepard, 1962. "The analysis of proximities: Multidimensional scaling with an unknown distance function. II," Psychometrika, Springer;The Psychometric Society, vol. 27(3), pages 219-246, September.
    4. Chao, Angela & Schor, Juliet B., 1998. "Empirical tests of status consumption: Evidence from women's cosmetics," Journal of Economic Psychology, Elsevier, vol. 19(1), pages 107-131, February.
    5. Witt, Ulrich, 1991. "Economics, sociobiology and behavioral psychology on preferences," Journal of Economic Psychology, Elsevier, vol. 12(4), pages 557-573, December.
    6. Pollak, Robert A, 1978. "Endogenous Tastes in Demand and Welfare Analysis," American Economic Review, American Economic Association, vol. 68(2), pages 374-379, May.
    7. J. Kruskal, 1964. "Multidimensional scaling by optimizing goodness of fit to a nonmetric hypothesis," Psychometrika, Springer;The Psychometric Society, vol. 29(1), pages 1-27, March.
    8. Samuel Bowles, 1998. "Endogenous Preferences: The Cultural Consequences of Markets and Other Economic Institutions," Journal of Economic Literature, American Economic Association, vol. 36(1), pages 75-111, March.
    9. Samuel Bowles & Herbert Gintis, 2000. "Walrasian Economics in Retrospect," The Quarterly Journal of Economics, Oxford University Press, vol. 115(4), pages 1411-1439.
    10. Roger Shepard, 1962. "The analysis of proximities: Multidimensional scaling with an unknown distance function. I," Psychometrika, Springer;The Psychometric Society, vol. 27(2), pages 125-140, June.
    11. Janssen, Marco A. & Jager, Wander, 2001. "Fashions, habits and changing preferences: Simulation of psychological factors affecting market dynamics," Journal of Economic Psychology, Elsevier, vol. 22(6), pages 745-772, December.
    12. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74, pages 132-132.
    13. Akerlof,George A., 1984. "An Economic Theorist's Book of Tales," Cambridge Books, Cambridge University Press, number 9780521269339.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sengupta, Abhijit & Greetham, Danica Vukadinovic, 2010. "Dynamics of brand competition: Effects of unobserved social networks," Journal of Economic Dynamics and Control, Elsevier, vol. 34(12), pages 2391-2406, December.
    2. Stummer, Christian & Kiesling, Elmar & Günther, Markus & Vetschera, Rudolf, 2015. "Innovation diffusion of repeat purchase products in a competitive market: An agent-based simulation approach," European Journal of Operational Research, Elsevier, vol. 245(1), pages 157-167.
    3. Fombelle, Paul W. & Sirianni, Nancy J. & Goldstein, Noah J. & Cialdini, Robert B., 2015. "Let them all eat cake: Providing VIP services without the cost of exclusion for non-VIP customers," Journal of Business Research, Elsevier, vol. 68(9), pages 1987-1996.
    4. Ashkan Negahban & Jeffrey S. Smith, 2018. "A joint analysis of production and seeding strategies for new products: an agent-based simulation approach," Annals of Operations Research, Springer, vol. 268(1), pages 41-62, September.
    5. M Günther & C Stummer & L M Wakolbinger & M Wildpaner, 2011. "An agent-based simulation approach for the new product diffusion of a novel biomass fuel," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 62(1), pages 12-20, January.
    6. Roger B Mason, 2014. "Marketing Communications and Environmental Turbulence: A Complexity Theory View," Journal of Economics and Behavioral Studies, AMH International, vol. 6(4), pages 279-290.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Janssen, Marco A. & Jager, Wander, 2001. "Fashions, habits and changing preferences: Simulation of psychological factors affecting market dynamics," Journal of Economic Psychology, Elsevier, vol. 22(6), pages 745-772, December.
    2. Roger Shepard, 1974. "Representation of structure in similarity data: Problems and prospects," Psychometrika, Springer;The Psychometric Society, vol. 39(4), pages 373-421, December.
    3. Venera Tomaselli, 1996. "Multivariate statistical techniques and sociological research," Quality & Quantity: International Journal of Methodology, Springer, vol. 30(3), pages 253-276, August.
    4. Bijmolt, T.H.A. & Wedel, M., 1996. "A Monte Carlo Evaluation of Maximum Likelihood Multidimensional Scaling Methods," Other publications TiSEM f72cc9d8-f370-43aa-a224-4, Tilburg University, School of Economics and Management.
    5. Phipps Arabie & J. Carroll, 1980. "Mapclus: A mathematical programming approach to fitting the adclus model," Psychometrika, Springer;The Psychometric Society, vol. 45(2), pages 211-235, June.
    6. Dionisios Koutsantonis & Konstantinos Koutsantonis & Nikolaos P. Bakas & Vagelis Plevris & Andreas Langousis & Savvas A. Chatzichristofis, 2022. "Bibliometric Literature Review of Adaptive Learning Systems," Sustainability, MDPI, vol. 14(19), pages 1-18, October.
    7. Stephen Johnson, 1967. "Hierarchical clustering schemes," Psychometrika, Springer;The Psychometric Society, vol. 32(3), pages 241-254, September.
    8. Morales José F. & Song Tingting & Auerbach Arleen D. & Wittkowski Knut M., 2008. "Phenotyping Genetic Diseases Using an Extension of µ-Scores for Multivariate Data," Statistical Applications in Genetics and Molecular Biology, De Gruyter, vol. 7(1), pages 1-20, June.
    9. J. Kruskal, 1964. "Nonmetric multidimensional scaling: A numerical method," Psychometrika, Springer;The Psychometric Society, vol. 29(2), pages 115-129, June.
    10. Roger Girard & Norman Cliff, 1976. "A monte carlo evaluation of interactive multidimensional scaling," Psychometrika, Springer;The Psychometric Society, vol. 41(1), pages 43-64, March.
    11. Jacobs Martin, 2016. "Accounting for Changing Tastes: Approaches to Explaining Unstable Individual Preferences," Review of Economics, De Gruyter, vol. 67(2), pages 121-183, August.
    12. J. Ramsay, 1969. "Some statistical considerations in multidimensional scaling," Psychometrika, Springer;The Psychometric Society, vol. 34(2), pages 167-182, June.
    13. Massimiliano Agovino & Maria Ferrara & Antonio Garofalo, 2017. "The driving factors of separate waste collection in Italy: a multidimensional analysis at provincial level," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 19(6), pages 2297-2316, December.
    14. Jerzy Grobelny & Rafal Michalski & Gerhard-Wilhelm Weber, 2021. "Modeling human thinking about similarities by neuromatrices in the perspective of fuzzy logic," WORking papers in Management Science (WORMS) WORMS/21/09, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
    15. Bijmolt, T.H.A. & Wedel, M., 1996. "A Monte Carlo Evaluation of Maximum Likelihood Multidimensional Scaling Methods," Research Memorandum 725, Tilburg University, School of Economics and Management.
    16. Giovanni De Luca & Paola Zuccolotto, 2011. "A tail dependence-based dissimilarity measure for financial time series clustering," Advances in Data Analysis and Classification, Springer;German Classification Society - Gesellschaft für Klassifikation (GfKl);Japanese Classification Society (JCS);Classification and Data Analysis Group of the Italian Statistical Society (CLADAG);International Federation of Classification Societies (IFCS), vol. 5(4), pages 323-340, December.
    17. Raffaella Piccarreta, 2012. "Graphical and Smoothing Techniques for Sequence Analysis," Sociological Methods & Research, , vol. 41(2), pages 362-380, May.
    18. Xiaomeng Cao & Yuan Gao & Jingwei Cui & Shuangbiao Han & Lei Kang & Sha Song & Chengshan Wang, 2020. "Pore Characteristics of Lacustrine Shale Oil Reservoir in the Cretaceous Qingshankou Formation of the Songliao Basin, NE China," Energies, MDPI, vol. 13(8), pages 1-25, April.
    19. Pepermans, Roland & Verleye, Gino, 1998. "A unified Europe? How euro-attitudes relate to psychological differences between countries," Journal of Economic Psychology, Elsevier, vol. 19(6), pages 681-699, December.
    20. Hossein Safizadeh, M. & McKenna, David R., 1996. "Application of multidimensional scaling techniques to facilities layout," European Journal of Operational Research, Elsevier, vol. 92(1), pages 54-62, July.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:60:y:2007:i:8:p:868-875. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.