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The effect of social mission on service quality and brand image

Author

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  • Lin, Yi-Hsin
  • Lin, Feng-Jyh
  • Wang, Kuo-Hsiung

Abstract

In recent years, social enterprise issues have developed rapidly both in Taiwan and around the world. Consequently, social enterprises utilize several different business models and are hybrid organizations that need to pursue both profit and a social mission and to adopt good practices in their operations. Therefore, the purpose of this study is to examine the relationships among social mission, service quality and brand image in a social enterprise.

Suggested Citation

  • Lin, Yi-Hsin & Lin, Feng-Jyh & Wang, Kuo-Hsiung, 2021. "The effect of social mission on service quality and brand image," Journal of Business Research, Elsevier, vol. 132(C), pages 744-752.
    • Handle: RePEc:eee:jbrese:v:132:y:2021:i:c:p:744-752
    DOI: 10.1016/j.jbusres.2020.10.054
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