IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i6p2476-d1358157.html
   My bibliography  Save this article

Exploring Design Strategies for Cultivating Sustainability and Enhancing Brand Image in Personal Care Product Brands

Author

Listed:
  • Yun-Fei Li

    (Graduate School of Design, National Yunlin University of Science & Technology, Yunlin 640301, Taiwan)

  • Fang-Suey Lin

    (Graduate School of Design, National Yunlin University of Science & Technology, Yunlin 640301, Taiwan)

Abstract

Through strategically implementing sustainable practices, businesses can enhance their public image and incentivize consumers to purchase environmentally friendly products. In recent years, many enterprises have actively pursued corporate social responsibility, striving to achieve profitability, fairness, and societal benefits simultaneously, thus creating a beneficial cycle for both businesses and the environment. The COVID-19 pandemic has altered brand perceptions and consumer habits, impacting not only packaging materials, product life cycles, and corporate social responsibility but also significantly impacted sustainability. Personal care products are utilized by individuals on a daily basis, emphasizing the need to consider various indicators in designing brand image strategies to ensure sustainable development. This study focuses on indicators for sustainable brand image design strategies within the personal care product indicators, employing a modified Delphi method to establish these indicators. The relative weights of these indicators were determined using the Analytic Hierarchy Process. The research findings underscore that conveying brand ideals to consumers, committing to brand values, enhancing brand visibility, and creating value are considered the most crucial indicators in the design of sustainable branding strategies for personal care products. These results provide essential insights for researchers and brand developers to formulate corresponding strategies, thereby achieving sustainable brand development and enhancing competitiveness.

Suggested Citation

  • Yun-Fei Li & Fang-Suey Lin, 2024. "Exploring Design Strategies for Cultivating Sustainability and Enhancing Brand Image in Personal Care Product Brands," Sustainability, MDPI, vol. 16(6), pages 1-24, March.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:6:p:2476-:d:1358157
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/6/2476/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/16/6/2476/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Sekar Raju & H. Rao Unnava & Nicole Votolato Montgomery, 2009. "The Effect of Brand Commitment on the Evaluation of Nonpreferred Brands: A Disconfirmation Process," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(5), pages 851-863, October.
    2. Andrea L. Deierlein & Alexis R. Grayon & Xiaotong Zhu & Yanwen Sun & Xun Liu & Kaelyn Kohlasch & Cheryl R. Stein, 2022. "Personal Care and Household Cleaning Product Use among Pregnant Women and New Mothers during the COVID-19 Pandemic," IJERPH, MDPI, vol. 19(9), pages 1-12, May.
    3. Lin, Yi-Hsin & Lin, Feng-Jyh & Wang, Kuo-Hsiung, 2021. "The effect of social mission on service quality and brand image," Journal of Business Research, Elsevier, vol. 132(C), pages 744-752.
    4. Massoud Moslehpour & Panita Chaiyapruk & Sahand Faez & Wing-Keung Wong, 2021. "Generation Y’s Sustainable Purchasing Intention of Green Personal Care Products," Sustainability, MDPI, vol. 13(23), pages 1-14, December.
    5. Nidhi Agrawal & Durairaj Maheswaran, 2005. "The Effects of Self-Construal and Commitment on Persuasion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 841-849, March.
    6. Martinho, Graça & Pires, Ana & Portela, Gonçalo & Fonseca, Miguel, 2015. "Factors affecting consumers’ choices concerning sustainable packaging during product purchase and recycling," Resources, Conservation & Recycling, Elsevier, vol. 103(C), pages 58-68.
    7. Stefano Poponi & Andrea Colantoni & Sirio R.S. Cividino & Enrico Maria Mosconi, 2019. "The Stakeholders’ Perspective within the B Corp Certification for a Circular Approach," Sustainability, MDPI, vol. 11(6), pages 1-15, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Singh, Jaywant & Shukla, Paurav & Schlegelmilch, Bodo B., 2022. "Desire, need, and obligation: Examining commitment to luxury brands in emerging markets," International Business Review, Elsevier, vol. 31(3).
    2. Sergio Andres Osuna Ramirez & Cleopatra Veloutsou & Anna Morgan-Thomas, 2017. "A Systematic Literature Review of Brand Commitment: Definitions, Perspectives and Dimensions," Athens Journal of Business & Economics, Athens Institute for Education and Research (ATINER), vol. 3(3), pages 305-332, July.
    3. Shukla, Paurav & Banerjee, Madhumita & Singh, Jaywant, 2016. "Customer commitment to luxury brands: Antecedents and consequences," Journal of Business Research, Elsevier, vol. 69(1), pages 323-331.
    4. Belen Lopez & Alfonso Torres & Alberto Ruozzi & Jose Antonio Vicente, 2020. "Main Factors for Understanding High Impacts on CSR Dimensions in the Finance Industry," Sustainability, MDPI, vol. 12(6), pages 1-17, March.
    5. Kautish, Pradeep & Paço, Arminda & Thaichon, Park, 2022. "Sustainable consumption and plastic packaging: Relationships among product involvement, perceived marketplace influence and choice behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    6. Chen, Zengxiang & Huang, Yunhui, 2016. "Cause-related marketing is not always less favorable than corporate philanthropy: The moderating role of self-construal," International Journal of Research in Marketing, Elsevier, vol. 33(4), pages 868-880.
    7. Pina Puntillo & Carmela Gulluscio & Donald Huisingh & Stefania Veltri, 2021. "Reevaluating waste as a resource under a circular economy approach from a system perspective: Findings from a case study," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 968-984, February.
    8. Sisi Wu & Xuan Gong & Yunfei Wang & Jian Cao, 2022. "Consumer Cognition and Management Perspective on Express Packaging Pollution," IJERPH, MDPI, vol. 19(8), pages 1-23, April.
    9. Claire I. Tsai & Min Zhao & Dilip Soman, 2022. "Salient knowledge that others are also evaluating reduces judgment extremity," Journal of the Academy of Marketing Science, Springer, vol. 50(2), pages 366-387, March.
    10. Muhammad Ishfaq Khan & Shahbaz Khalid & Umer Zaman & Ana Ercília José & Paulo Ferreira, 2021. "Green Paradox in Emerging Tourism Supply Chains: Achieving Green Consumption Behavior through Strategic Green Marketing Orientation, Brand Social Responsibility, and Green Image," IJERPH, MDPI, vol. 18(18), pages 1-24, September.
    11. Cecilia Ficco & Paola Bersía & Cecilia Bressan & Edila Eudemia Herrera-Rodríguez, 2023. "Contribution of Argentinian B Corporations to Sustainable Development Goals: Empirical Analysis Based on Their Practices and Solutions to Socioenvironmental Problems," Sustainability, MDPI, vol. 16(1), pages 1-19, December.
    12. Rui Jorge Carreira & José Vasconcelos Ferreira & Ana Luísa Ramos, 2023. "The Consumer’s Role in the Transition to the Circular Economy: A State of the Art Based on a SLR with Bibliometric Analysis," Sustainability, MDPI, vol. 15(20), pages 1-19, October.
    13. Lindokule Mbokane & Lee-Ann Modley, 2024. "Green Consumerism in Young Adults: Attitudes and Awareness in University Students in Johannesburg, South Africa," Sustainability, MDPI, vol. 16(5), pages 1-23, February.
    14. Saleem Rahman & Agnieszka Chwialkowska & Nazim Hussain & Waheed Akbar Bhatti & Harri Luomala, 2023. "Cross-cultural perspective on sustainable consumption: implications for consumer motivations and promotion," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(2), pages 997-1016, February.
    15. Monica Fait & Dirk Meissner & Gian Luca Gregori & Filippo Monge & Valentina Cillo, 2022. "To act or to react? The role of responsiveness in corporate social performance disclosure in preventing plastic pollution in the travel and tourism sector," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(6), pages 2065-2082, November.
    16. Koryoe Anim-Wright & Rhodalene Amartey, 2024. "Examining the Effect of Brand Like and Brand Love on Brand Loyalty," International Journal of Business and Management, Canadian Center of Science and Education, vol. 19(2), pages 1-51, March.
    17. Bu, Kyunghee & Kim, Donghoon & Son, Jungmin, 2013. "Is the culture–emotion fit always important?," Journal of Business Research, Elsevier, vol. 66(8), pages 983-988.
    18. Sun, Tao & Tai, Zixue & Tsai, Ke-Chuan, 2009. "The role of interdependent self-construal in consumers’ susceptibility to retail salespersons’ influence: A hierarchical approach," Journal of Retailing and Consumer Services, Elsevier, vol. 16(5), pages 360-366.
    19. Vítor Silva & Vanda Lima & José Carlos Sá & Luís Fonseca & Gilberto Santos, 2022. "B Impact Assessment as a Sustainable Tool: Analysis of the Certification Model," Sustainability, MDPI, vol. 14(9), pages 1-19, May.
    20. Millan, Elena & Reynolds, Jonathan, 2014. "Self-construals, symbolic and hedonic preferences, and actual purchase behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 550-560.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:6:p:2476-:d:1358157. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.