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Digital competency evaluation of low-cost airlines using an integrated IVIF AHP and IVIF VIKOR methodology

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  • Büyüközkan, Gülçin
  • Havle, Celal Alpay
  • FeyzioÄŸlu, Orhan

Abstract

Recently, low-cost airline (LCA) companies have become more attractive. However, emerging digital technologies have transformed the passengers’ profiles. Digital competency has become a crucial matter to capture digital passenger expectations. Hence, the purpose of the study is to introduce a new digital competency evaluation (DCE) model. The proposed model comprises technology transformation & implementation, and also transformation & adaptation management dimensions, with ten criteria and thirty sub-criteria. Criteria weights are calculated using the IVIF AHP method. The results show that the most significant dimension is transformation and adaptation management. The most digitally competent airline is selected through the IVIF VIKOR method. A case study concerning the LCAs is conducted in Turkey to verify the validity of the proposed model.

Suggested Citation

  • Büyüközkan, Gülçin & Havle, Celal Alpay & FeyzioÄŸlu, Orhan, 2021. "Digital competency evaluation of low-cost airlines using an integrated IVIF AHP and IVIF VIKOR methodology," Journal of Air Transport Management, Elsevier, vol. 91(C).
    • Handle: RePEc:eee:jaitra:v:91:y:2021:i:c:s0969699720305809
    DOI: 10.1016/j.jairtraman.2020.101998
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    References listed on IDEAS

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    2. Büyüközkan, Gülçin & Havle, Celal Alpay & Feyzioğlu, Orhan, 2021. "An integrated SWOT based fuzzy AHP and fuzzy MARCOS methodology for digital transformation strategy analysis in airline industry," Journal of Air Transport Management, Elsevier, vol. 97(C).

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