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Online airline ticket purchasing: Influence of online sales promotion type and Internet experience

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  • Crespo-Almendros, E.
  • Del Barrio-García, S.

Abstract

The aim is to assess which type of online promotional incentive (that is, a price discount, a luggage set, or two nights' hotel accommodation) is the most effective at achieving purchase intention for airline tickets, depending on the user's level of Internet experience (characterized as novice or expert user).

Suggested Citation

  • Crespo-Almendros, E. & Del Barrio-García, S., 2016. "Online airline ticket purchasing: Influence of online sales promotion type and Internet experience," Journal of Air Transport Management, Elsevier, vol. 53(C), pages 23-34.
    • Handle: RePEc:eee:jaitra:v:53:y:2016:i:c:p:23-34
    DOI: 10.1016/j.jairtraman.2016.01.004
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    References listed on IDEAS

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    5. Kwee-Fah Lee & Ahasanul Haque & Suharni Maulan, 2018. "Understanding the Effect of Consumer Perceptions on Buying Intention for Air Tickets Online in Malaysia," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(2), pages 423-439, February.
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