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Antecedents of airline passenger loyalty: Low-cost versus traditional airlines

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  • Forgas, Santiago
  • Moliner, Miguel A.
  • Sánchez, Javier
  • Palau, Ramon

Abstract

This study identifies the antecedents of airline user loyalty. A survey is administered to users of three airlines operating Barcelona–London flights. The results show that the principal antecedent of conative loyalty is affective loyalty. The main antecedents of affective loyalty are satisfaction and trust, the latter being revealed as a key variable for guaranteeing the success of relationships between the airline and its users, and also for understanding long term purchasing behavior.

Suggested Citation

  • Forgas, Santiago & Moliner, Miguel A. & Sánchez, Javier & Palau, Ramon, 2010. "Antecedents of airline passenger loyalty: Low-cost versus traditional airlines," Journal of Air Transport Management, Elsevier, vol. 16(4), pages 229-233.
    • Handle: RePEc:eee:jaitra:v:16:y:2010:i:4:p:229-233
    DOI: 10.1016/j.jairtraman.2010.01.001
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    References listed on IDEAS

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    5. Javier Sánchez-Garcia & Miguel A. Moliner-Tena & Luís Callarisa-Fiol & Rosa M. Rodríguez-Artola, 2007. "Relationship Quality of an Establishment and Perceived Value of a Purchase," The Service Industries Journal, Taylor & Francis Journals, vol. 27(2), pages 151-174, March.
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