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Risk factors at the travel destination: their impact on air travel satisfaction and repurchase intention

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  • Myungsook An
  • Chongho Lee
  • Yonghwi Noh

Abstract

The purpose of this study is to investigate the impact of four travel risk factors (natural disaster risk, physical risk, political risk, and performance risk) on traveler groups with different characteristics and the relationship among these risk factors, travel satisfaction, and travelers’ repurchase intention. For the research purpose, this study analyzed the data from passengers of a major international airline. The results suggest that traveler groups with different characteristics (gender, airline seat class, travel purpose, travel destination, travel duration, travel companion, and income level) respond differently to some risk factors, while they show the same response to other risk factors. The results also show that each risk factor affects travel satisfaction and repurchase intention differently. These findings imply that airlines should develop different strategies based on risk factors and travelers’ characteristics. Copyright Springer-Verlag 2010

Suggested Citation

  • Myungsook An & Chongho Lee & Yonghwi Noh, 2010. "Risk factors at the travel destination: their impact on air travel satisfaction and repurchase intention," Service Business, Springer;Pan-Pacific Business Association, vol. 4(2), pages 155-166, June.
    • Handle: RePEc:spr:svcbiz:v:4:y:2010:i:2:p:155-166
    DOI: 10.1007/s11628-010-0094-2
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    Cited by:

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    2. Xin Wang & Ivan Ka Wai Lai & Quan Zhou & Yu He Pang, 2021. "Regional Travel as an Alternative Form of Tourism during the COVID-19 Pandemic: Impacts of a Low-Risk Perception and Perceived Benefits," IJERPH, MDPI, vol. 18(17), pages 1-17, September.
    3. Yeongbae Choe & Hyesun Kim & Youngjoon Choi, 2022. "Willingness to pay for travel insurance as a risk reduction behavior: health-related risk perception after the outbreak of COVID-19," Service Business, Springer;Pan-Pacific Business Association, vol. 16(3), pages 445-467, September.
    4. Karma Lhendup & Bhagirathi Panda, 2023. "Factors Determining the Revisit Intentions of the Tourists: A Case Study of Bhutan," Millennial Asia, , vol. 14(2), pages 175-199, June.
    5. Pia Antoinette Plank & Luís Filipe Gomes & Paulo Caldas & Miguel Varela & Diogo Cunha Ferreira, 2023. "Assessing the Traveling Risks Perceived by South African Travelers during Pandemic Outbreaks: The Case of COVID-19," Sustainability, MDPI, vol. 15(12), pages 1-32, June.
    6. Wee-Kheng Tan, 2018. "From fantasy to reality: a study of pre-trip planning from the perspective of destination image attributes and temporal psychological distance," Service Business, Springer;Pan-Pacific Business Association, vol. 12(1), pages 65-84, March.
    7. Nadya Rahmadianti,Abdul Wahib Muhaimin & Silvana Maulidah & Fitria Dina Riana & Rosihan Asmara, 2024. "Revisit Intention and Satisfaction: The Role of Electronic Word of Mouth and Perceived Risk," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(1), pages 1398-1405, January.
    8. Md. Kamrul Hasan & Ahmed Rageh Ismail & MD. Faridul Islam, 2017. "Tourist risk perceptions and revisit intention: A critical review of literature," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1412874-141, January.
    9. M. Minsuk Shin & Eun Jeong Noh & Jiwon Lee, 2018. "Study abroad programs as a service convergence: an international marketing approach," Service Business, Springer;Pan-Pacific Business Association, vol. 12(2), pages 253-275, June.
    10. I-Fang Cheng & Che-Jen Su & Hsin-Hsing Liao & Nicolas Lorgnier & Anne-Marie Lebrun & Wen-Shen Yen & Yi-Fang Lan & Yingfang Huang, 2019. "Adolescents’ perceptions of mother–father dominance in family vacation decisions: a 25-society study," Service Business, Springer;Pan-Pacific Business Association, vol. 13(4), pages 755-778, December.

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