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Revisit Intention and Satisfaction: The Role of Electronic Word of Mouth and Perceived Risk

Author

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  • Nadya Rahmadianti,Abdul Wahib Muhaimin

    (Postgraduate of Agribusiness, Universitas Brawijaya, Malang, Indonesia)

  • Silvana Maulidah

    (Department Socio Economics, Universitas Brawijaya, Malang, Indonesia)

  • Fitria Dina Riana
  • Rosihan Asmara

Abstract

What potential tourists do these days before going on a tourist destiation is to consider several factors such as electronic word of mouth about the place they are going to visit. Electronic word of mouth (eWOM) is the exchange of consumer information about a tourist destination via the internet. This research also examines the perceived risk felt by potential tourists before visiting a tourist destination. The aim of this research is to analyze the influence of electronic word of mouth and perceived risk on satisfaction, as well as the influence of satisfaction on the intention to revisit tourist destinations. This research uses a non-probability sampling method with judgmental sampling technique with a sample size of 100 respondents. The data analysis technique in this research uses SEM PLS (Partial Least Square) with Warp PLS 8.0 software. The research results show that: (1) Electronic word of mouth has a positive and significant effect on satisfaction of 0.63; (2) Perceived risk has a negative and significant effect on tourist satisfaction of -0.22; (3) Electronic word of mouth has a positive and significant effect on revisit intention of 0.32; (4) Perceived risk has no significant effect on revisit intention of 0.11; (5) Tourist satisfaction has a positive and significant effect on tourists’ intention to revisit by 0.50.

Suggested Citation

  • Nadya Rahmadianti,Abdul Wahib Muhaimin & Silvana Maulidah & Fitria Dina Riana & Rosihan Asmara, 2024. "Revisit Intention and Satisfaction: The Role of Electronic Word of Mouth and Perceived Risk," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(1), pages 1398-1405, January.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:1:p:1398-1405
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    References listed on IDEAS

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    1. Myungsook An & Chongho Lee & Yonghwi Noh, 2010. "Risk factors at the travel destination: their impact on air travel satisfaction and repurchase intention," Service Business, Springer;Pan-Pacific Business Association, vol. 4(2), pages 155-166, June.
    2. Chew, Elaine Yin Teng & Jahari, Siti Aqilah, 2014. "Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan," Tourism Management, Elsevier, vol. 40(C), pages 382-393.
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