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Recovering from the COVID-19 shock: the role of risk perception and perceived effectiveness of protective measures on travel intention during the pandemic

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Listed:
  • Joon Woo Yoo

    (Yonsei University)

  • Junsung Park

    (Yonsei University)

  • Jong Ho Lee

    (Yonsei University)

  • Heejun Park

    (Yonsei University)

Abstract

The COVID-19 pandemic has caused severe damage to the global tourism industry. However, there is hope that the industry will recover in the near future. This study investigates how the pandemic has affected the peoples’ traveling intention and provide implications for accelerating the recovery of the industry. A PLS-SEM analysis of 382 samples confirms the significant effect of COVID-19 risk perception on travel intention while also highlighting the mediating role of perceived effectiveness of COVID-19 protective measures. The study also concludes that there is a significant difference in the perceived protective measure effectiveness-travel intention relation based on accommodation preference.

Suggested Citation

  • Joon Woo Yoo & Junsung Park & Jong Ho Lee & Heejun Park, 2022. "Recovering from the COVID-19 shock: the role of risk perception and perceived effectiveness of protective measures on travel intention during the pandemic," Service Business, Springer;Pan-Pacific Business Association, vol. 16(3), pages 557-580, September.
    • Handle: RePEc:spr:svcbiz:v:16:y:2022:i:3:d:10.1007_s11628-021-00476-3
    DOI: 10.1007/s11628-021-00476-3
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    1. Rocío González-Sánchez & Sara Alonso-Muñoz & María-Sonia Medina-Salgado & María Torrejón-Ramos, 2023. "Driving circular tourism pathways in the post-pandemic period: a research roadmap," Service Business, Springer;Pan-Pacific Business Association, vol. 17(3), pages 633-668, September.

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