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Perception of Residents, Community Participation and Support for Tourism Development in the Old Town Muang Songkhla, Thailand

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  • Wilawan Jansri

    (Thaksin University, Muang Songkhla, Thailand)

Abstract

It is well known that community participation is the foundation for sustainable tourism development. The research focuses on the effects of perceptions among residents on community participation and explores the impacts of community participation on Support for Tourism Development in the Old Town Muang Songkhla, Thailand. The study employed a systematic random sampling method using a questionnaire to accessed resident perceptions of the Old Town Muang Songkhla, Thailand. The Partial Least Squares Structural Equation Modelling (PLS-SEM) techniques were applied to analyze the data. The results from 222 surveys revealed that community participation is influenced by both positive perceptions and negative perception of the residents. Moreover, the finding supports the effect of community participation on Support for Tourism Development. It is a clear statement that the role of the residence is important to support tourism development and maintain its strong growth. This research provokes reflections on community participation theory and management practices in the Thailand context.

Suggested Citation

  • Wilawan Jansri, 2019. "Perception of Residents, Community Participation and Support for Tourism Development in the Old Town Muang Songkhla, Thailand," Proceedings of the 13th International RAIS Conference, June 10-11, 2019 07WJ, Research Association for Interdisciplinary Studies.
    • Handle: RePEc:smo:dpaper:07wj
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    References listed on IDEAS

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    1. Jaafar, Mastura & Noor, Shuhaida Md & Rasoolimanesh, S. Mostafa, 2015. "Perception of young local residents toward sustainable conservation programmes: A case study of the Lenggong World Cultural Heritage Site," Tourism Management, Elsevier, vol. 48(C), pages 154-163.
    2. Sharpley, Richard, 2014. "Host perceptions of tourism: A review of the research," Tourism Management, Elsevier, vol. 42(C), pages 37-49.
    3. Reinartz, Werner & Haenlein, Michael & Henseler, Jörg, 2009. "An empirical comparison of the efficacy of covariance-based and variance-based SEM," International Journal of Research in Marketing, Elsevier, vol. 26(4), pages 332-344.
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    Cited by:

    1. Pattarachit Choompol Gozzoli & Theerada Rongrat & Roberto Bruno Gozzoli, 2022. "Design Thinking and Urban Community Development: East Bangkok," Sustainability, MDPI, vol. 14(7), pages 1-25, March.

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    Keywords

    perception of residents; community participation; support for tourism development;
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