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Cultural convergence through web-based management techniques? The case of corporate web site recruiting

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  • Puck, Jonas F
  • Mohr, Alexander T
  • Holtbrügge, Dirk
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    Abstract

    This paper empirically analyzes the influence of national culture on the comprehensiveness to which companies in different countries make use of corporate web site recruiting. Based on Hofstede's 4-Dimensions model of culture, four hypotheses are developed and tested against data from 420 companies in 14 countries. The results indicate that cultural effects are relevant even though a management technique is provided on the World Wide Web. Particularly, individualism has a strong influence on the use of corporate web site recruiting in different countries. Thus, the results lend support for the divergence approach in international management research.

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    File URL: http://www.sciencedirect.com/science/article/pii/S1075425306000330
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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of International Management.

    Volume (Year): 12 (2006)
    Issue (Month): 2 (June)
    Pages: 181-195

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    Handle: RePEc:eee:intman:v:12:y:2006:i:2:p:181-195

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    Related research

    Keywords: Internet Culture Hofstede Corporate web site recruiting;

    References

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    1. Randall S Schuler & Nikolai Rogovsky, 1998. "Understanding Compensation Practice Variations Across Firms: The Impact of National Culture," Journal of International Business Studies, Palgrave Macmillan, vol. 29(1), pages 159-177, March.
    2. Patrick D Lynch & John C Beck, 2001. "Profiles of Internet Buyers in 20 Countries: Evidence for Region-Specific Strategies," Journal of International Business Studies, Palgrave Macmillan, vol. 32(4), pages 725-748, December.
    3. Deborah E. Rosen & Elizabeth Purinton & Scott F. Lloyd, 2004. "Web Site Design: Building a Cognitive Framework," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 2(1), pages 15-28, January.
    4. Michael E Whitman & Anthony M Townsend & Anthony R Hendrickson, 1999. "Cross-national Differences in Computer-Use Ethics: A Nine-country Study," Journal of International Business Studies, Palgrave Macmillan, vol. 30(4), pages 673-687, December.
    5. David A Ralston & David J Gustafson & Fanny M Cheung & Robert H Terpstra, 1993. "Differences in Managerial Values: A Study of U.S., Hong Kong and PRC Managers," Journal of International Business Studies, Palgrave Macmillan, vol. 24(2), pages 249-275, June.
    6. Karen L Newman & Stanley D Nollen, 1996. "Culture and Congruence: The Fit Between Management Practices and national Culture," Journal of International Business Studies, Palgrave Macmillan, vol. 27(4), pages 753-779, December.
    7. David C Thomas & Kevin Au, 2002. "The Effect of Cultural Differences on Behavioral Responses to Low Job Satisfaction," Journal of International Business Studies, Palgrave Macmillan, vol. 33(2), pages 309-326, June.
    8. Geert Hofstede, 1983. "The Cultural Relativity of Organizational Practices and Theories," Journal of International Business Studies, Palgrave Macmillan, vol. 14(2), pages 75-89, June.
    9. Fred Luthans & Dianne H B Welsh & Stuart A Rosenkrantz, 1993. "What Do Russian Managers Really Do? An Observational Study with Comparisons to U.S. Managers," Journal of International Business Studies, Palgrave Macmillan, vol. 24(4), pages 741-761, December.
    10. Kai H Lim & Kwok Leung & Choon Ling Sia & Matthew KO Lee, 2004. "Is eCommerce boundary-less? Effects of individualism–collectivism and uncertainty avoidance on Internet shopping," Journal of International Business Studies, Palgrave Macmillan, vol. 35(6), pages 545-559, November.
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