Advanced Search
MyIDEAS: Login to save this article or follow this journal

Profiles of Internet Buyers in 20 Countries: Evidence for Region-Specific Strategies


Author Info

  • Patrick D Lynch

    (Institute for Strategic Change)

  • John C Beck

    (Institute for Strategic Change)

Registered author(s):


    The prospect of an emerging global Internet consumer entices many internationalizing organizations as it would enable standardization of Internet strategies on a worldwide basis. A sample of advanced Internet users from 20 countries shows differences in beliefs, attitudes, perceptions, and Internet buying behavior depending on user experience, and home country or region. There were important differences after controlling for social, cultural and macro-economic variables. Implications for a regional approach to global e-commerce strategies are discussed.© 2001 JIBS. Journal of International Business Studies (2001) 32, 725–748

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL:
    File Function: Link to full text PDF
    Download Restriction: Access to full text is restricted to subscribers.

    File URL:
    File Function: Link to full text HTML
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

    Bibliographic Info

    Article provided by Palgrave Macmillan in its journal Journal of International Business Studies.

    Volume (Year): 32 (2001)
    Issue (Month): 4 (December)
    Pages: 725-748

    as in new window
    Handle: RePEc:pal:jintbs:v:32:y:2001:i:4:p:725-748

    Contact details of provider:
    Web page:

    Order Information:
    Postal: Palgrave Macmillan Journals, Subscription Department, Houndmills, Basingstoke, Hampshire RG21 6XS, UK

    Related research



    No references listed on IDEAS
    You can help add them by filling out this form.


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as in new window

    Cited by:
    1. Reuber, A. Rebecca & Fischer, Eileen, 2011. "International entrepreneurship in internet-enabled markets," Journal of Business Venturing, Elsevier, vol. 26(6), pages 660-679.
    2. Glavas, Charmaine & Mathews, Shane, 2014. "How international entrepreneurship characteristics influence Internet capabilities for the international business processes of the firm," International Business Review, Elsevier, Elsevier, vol. 23(1), pages 228-245.
    3. Puck, Jonas F & Mohr, Alexander T & Holtbrügge, Dirk, 2006. "Cultural convergence through web-based management techniques? The case of corporate web site recruiting," Journal of International Management, Elsevier, Elsevier, vol. 12(2), pages 181-195, June.
    4. Yamin, Mohammad & Sinkovics, Rudolf R., 2006. "Online internationalisation, psychic distance reduction and the virtuality trap," International Business Review, Elsevier, Elsevier, vol. 15(4), pages 339-360, August.
    5. Doern, Rachel R. & Fey, Carl F., 2006. "E-commerce developments and strategies for value creation: The case of Russia," Journal of World Business, Elsevier, Elsevier, vol. 41(4), pages 315-327, December.
    6. Daniel Belingher & Cantemir Adrian Calin, 2011. "The Behaviour Of The Digital Consumer," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 2, pages 26-33, May.
    7. Fritz, Wolfgang & Dees, Heiko, 2004. "Die Standardisierung des internationalen E-Marketing von Handelsunternehmen: Erste Ergebnisse eines Forschungsprojekts," Working Papers, Technische Universität Braunschweig, Institute of Marketing 04/01, Technische Universität Braunschweig, Institute of Marketing.


    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.


    Access and download statistics


    When requesting a correction, please mention this item's handle: RePEc:pal:jintbs:v:32:y:2001:i:4:p:725-748. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Elizabeth Gale).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.