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International entrepreneurship in internet-enabled markets

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  • Reuber, A. Rebecca
  • Fischer, Eileen
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    Abstract

    Despite the increasing numbers of businesses that are already using the internet to pursue international opportunities, and the latent potential for such activity from rising internet adoption levels, the international entrepreneurship literature has paid limited attention to the phenomenon. To address this gap, we review past research in international entrepreneurship, as well as the broader fields of entrepreneurship, international business, marketing, management and management information systems, to identify firm-level resources that are associated with the successful pursuit of international opportunities in internet-enabled markets. We identify three such internet-related firm-level resources: online reputation, online technological capabilities, and online brand communities. We develop a propositional inventory of the expected relationships, identify measures expected to be useful to future scholars in this area, and present the implications of our review for future international entrepreneurship research.

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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of Business Venturing.

    Volume (Year): 26 (2011)
    Issue (Month): 6 ()
    Pages: 660-679

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    Handle: RePEc:eee:jbvent:v:26:y:2011:i:6:p:660-679

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    Web page: http://www.elsevier.com/locate/jbusvent

    Related research

    Keywords: International entrepreneurship; Internet; Online; Reputation; Brand community;

    References

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    Cited by:
    1. Glavas, Charmaine & Mathews, Shane, 2014. "How international entrepreneurship characteristics influence Internet capabilities for the international business processes of the firm," International Business Review, Elsevier, vol. 23(1), pages 228-245.
    2. Coviello, Nicole E. & McDougall, Patricia P. & Oviatt, Benjamin M., 2011. "The emergence, advance and future of international entrepreneurship research — An introduction to the special forum," Journal of Business Venturing, Elsevier, vol. 26(6), pages 625-631.
    3. Fischer, Eileen & Rebecca Reuber, A., 2014. "Online entrepreneurial communication: Mitigating uncertainty and increasing differentiation via Twitter," Journal of Business Venturing, Elsevier, vol. 29(4), pages 565-583.

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