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Costs or gross benefits? - What mainly drives cross-sectional variance in Internet adoption

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  • Drouard, Joeffrey

Abstract

In this paper, we propose an empirical model of Internet adoption which takes into account the household's desire to adopt the Internet. Our research supports three central findings. First, we determine the main factors that explain the cross-sectional variance in gross benefits. Second, we estimate the predicted probabilities that a household does not desire to adopt the Internet and that a household desires to adopt the Internet but does not because its adoption costs are higher than its gross benefits. We show that while the cross-sectional variance in the first predicted probability is high, the cross-sectional variance in the second one is low (except for the age factor). Third, we compute the predicted adoption probability assuming that the adoption costs are homogeneous across households. We show that, for a given dimension (except for the age factor), the adoption rate will be only slightly modified if the adoption costs are homogeneous across households. Our results support the argument that the digital divide is mainly due to differences in gross benefits of adoption.

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  • Drouard, Joeffrey, 2011. "Costs or gross benefits? - What mainly drives cross-sectional variance in Internet adoption," Information Economics and Policy, Elsevier, vol. 23(1), pages 127-140, March.
    • Handle: RePEc:eee:iepoli:v:23:y:2011:i:1:p:127-140
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    Cited by:

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    3. Silva, Simone & Badasyan, Narine & Busby, Michael, 2018. "Diversity and digital divide: Using the National Broadband Map to identify the non-adopters of broadband," Telecommunications Policy, Elsevier, vol. 42(5), pages 361-373.
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    5. Penard, Thierry & Poussing, Nicolas & Mukoko, Blaise & Tamokwe Piaptie, Georges Bertrand, 2015. "Internet adoption and usage patterns in Africa: Evidence from Cameroon," Technology in Society, Elsevier, vol. 42(C), pages 71-80.
    6. Pénard, Thierry & Poussing, Nicolas & Suire, Raphaël, 2013. "Does the Internet make people happier?," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 46(C), pages 105-116.
    7. Martins, Maria Lurdes, 2023. "Cybersecurity provision and online services access and usage," 32nd European Regional ITS Conference, Madrid 2023: Realising the digital decade in the European Union – Easier said than done? 278001, International Telecommunications Society (ITS).
    8. PENARD Thierry & POUSSING Nicolas & ZOMO YEBE Gabriel & NSI ELLA Philémon, 2012. "Usage d'Internet et du téléphone mobile en Afrique : une comparaison des déterminants d'adoption sur données gabonaises," LISER Working Paper Series 2012-15, Luxembourg Institute of Socio-Economic Research (LISER).
    9. Wun-Ji Jiang & Yir-Hueih Luh, 2017. "Gender digital divide in a patriarchal society: what can we learn from Blinder–Oaxaca decomposition?," Quality & Quantity: International Journal of Methodology, Springer, vol. 51(6), pages 2555-2576, November.
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