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Where and how to launch your forestry crowdfunding campaign? Evidence from China

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  • Jiang, Bixia
  • Bai, Xu
  • You, Weijia
  • Fan, Kun

Abstract

Public good crowdfunding, an emerging online channel, provides a novel way for forestry projects to raise funds from a large number of donors to make contribution to the ecological benefits. A number of crowdfunding platforms have developed rapidly in China. However, it is not clear yet if the platforms are similar in helping the fundraisers of projects about forestry to reach their funding goal. Based on the theories of trust and motivation crowding, we proposed the hypothesis that differences in platform governance strategies affect the performance of projects about forestry. One step further, we investigated matching's impact on the funding outcome of forestry crowdfunding projects. By conducting both qualitative and quantitative analysis using data collected from three Chinese major crowdfunding platforms, we found that platform heterogeneity has a significant impact on the performance of crowdfunding projects about forestry and matching, funds from the corporation when individual donor contribute, crowds out the private provision of public good. These results can help to improve the understanding of platform governance and provide important managerial insight for fundraisers and the platform managers. This evidence shows that we may take advantage of crowdfunding to provide funds for forestry-related ecological services about public projects to further promote and develop ecosystem protection.

Suggested Citation

  • Jiang, Bixia & Bai, Xu & You, Weijia & Fan, Kun, 2021. "Where and how to launch your forestry crowdfunding campaign? Evidence from China," Forest Policy and Economics, Elsevier, vol. 123(C).
    • Handle: RePEc:eee:forpol:v:123:y:2021:i:c:s1389934120307000
    DOI: 10.1016/j.forpol.2020.102374
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