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Are Fan Tokens Fan Tokens?

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  • Demir, Ender
  • Ersan, Oguz
  • Popesko, Boris

Abstract

Fan tokens, digital assets providing privileges including rewards and promotions as well as voting rights in polls, recently became highly popular among the football clubs and the (fan) investors. Fan tokens differ from the stocks of football clubs with respect to ownership properties. Fan tokens might be associated with investor mood changes and reaction to match results. This paper aims to explore the impact of football match results on token prices of the clubs. We show that both the losses and wins in the most prestigious European tournament, UEFA Champions League affect the fan token abnormal returns, losses with an effect of a larger magnitude. Domestic matches and Europa League matches are not followed by similar reactions from the investors. Our results are robust to the use of alternative model specifications and various benchmark assets.

Suggested Citation

  • Demir, Ender & Ersan, Oguz & Popesko, Boris, 2022. "Are Fan Tokens Fan Tokens?," Finance Research Letters, Elsevier, vol. 47(PB).
  • Handle: RePEc:eee:finlet:v:47:y:2022:i:pb:s1544612322000599
    DOI: 10.1016/j.frl.2022.102736
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    2. Ersan, Oguz & Demir, Ender & Assaf, Ata, 2022. "Connectedness among fan tokens and stocks of football clubs," Research in International Business and Finance, Elsevier, vol. 63(C).
    3. Bakhtiar, Tiam & Luo, Xiaojun & Adelopo, Ismail, 2023. "Network effects and store-of-value features in the cryptocurrency market," Technology in Society, Elsevier, vol. 74(C).
    4. Fabio Nappo & Alessandra Lardo & Maria Teresa Bianchi & Federico Schimperna, 2023. "The impact of digitalisation on professional football clubs," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2023(2), pages 117-136.
    5. Oguzhan Cepni & Ahmet Faruk Aysan, 2023. "Coin Specific Sentiments Matter For The Nonfungible Tokens Spillovers: How And When?," Bulletin of Monetary Economics and Banking, Bank Indonesia, vol. 26(4), pages 637-658, November.
    6. Yousaf, Imran & Abrar, Afsheen & Goodell, John W., 2023. "Connectedness between travel & tourism tokens, tourism equity, and other assets," Finance Research Letters, Elsevier, vol. 53(C).

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