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An empirical study on consumer motives and attitude towards adoption of electric vehicles in India: Policy implications for stakeholders

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  • Sahoo, Debajani
  • Harichandan, Sidhartha
  • Kar, Sanjay Kumar
  • S, Sreejesh

Abstract

The present study empirically investigates the motives behind users’ attitude formation, behavioural intention, and word of mouth towards electric vehicles. An online survey was conducted among Indian youths who are currently using or potential users of electric vehicles. Data were collected by applying a multi-stage stratified sampling method. The structural equation modelling technique was applied to examine the hypothesized model and tested the proposed hypotheses. This study results show that while positive and social motives influence positive attitudes, the negative motives discourage and negatively affect electric vehicle adoption. The moderating impact of buyer involvement (high vs low) between motives and attitude was also tested. The study findings suggest that stakeholders can shape the motives through government policy and strategic action. Thus, this study provides directions that there is a need for subsidies and incentives, such as hassle-free registration at less cost, tax waive offs from central, state and local government, and also a strategic private-public partnership for infrastructure development to reduce negative motives and boost electric vehicles penetration.

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  • Sahoo, Debajani & Harichandan, Sidhartha & Kar, Sanjay Kumar & S, Sreejesh, 2022. "An empirical study on consumer motives and attitude towards adoption of electric vehicles in India: Policy implications for stakeholders," Energy Policy, Elsevier, vol. 165(C).
    • Handle: RePEc:eee:enepol:v:165:y:2022:i:c:s0301421522001665
    DOI: 10.1016/j.enpol.2022.112941
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    Cited by:

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    3. Eslami, Hossein & Krishnan, Trichy, 2023. "New sustainable product adoption: The role of economic and social factors," Energy Policy, Elsevier, vol. 183(C).
    4. Konstantina Anastasiadou & Nikolaos Gavanas, 2022. "State-of-the-Art Review of the Key Factors Affecting Electric Vehicle Adoption by Consumers," Energies, MDPI, vol. 15(24), pages 1-23, December.
    5. Fraccascia, Luca & Ceccarelli, Gaia & Dangelico, Rosa Maria, 2023. "Green products from industrial symbiosis: Are consumers ready for them?," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
    6. Yuchen Wang & Adeela Gulzari & Victor Prybutok, 2023. "Individual Characteristics as Motivators of Sustainable Behavior in Electronic Vehicle Rental," Clean Technol., MDPI, vol. 6(1), pages 1-14, December.
    7. Roman Chinoracky & Natalia Stalmasekova & Tatiana Corejova, 2022. "Trends in the Field of Electromobility—From the Perspective of Market Characteristics and Value-Added Services: Literature Review," Energies, MDPI, vol. 15(17), pages 1-19, August.

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