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The impact of product upgrading on the decision of entrance to a secondary market

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  • Xiong, Yu
  • Zhao, Pei
  • Xiong, Zhongkai
  • Li, Gendao

Abstract

In this paper, we examine the impact of manufacturers upgrading strategy of durable products on the decision of third-party entrant in a secondary market. To do so, we develop a two-period model in which a monopolistic manufacturer sells new durable products directly to end consumers in both periods, while a third-party entrant operates a reverse channel selling used products in the secondary market. The manufacturer releases an upgraded product (i.e., one that is technologically superior to the version introduced in the first period). We derive conditions under which it is optimal (1) for the manufacture to release an upgraded product in the second period and (2) for a third party entrant to enter a secondary market. We also find, through numerical analysis, that when upgrades are typically small or moderate, the upgrading of new products can increase a third party entrant’s profitability in the secondary market but it does not benefit the third party entrant when upgrades are typically large.

Suggested Citation

  • Xiong, Yu & Zhao, Pei & Xiong, Zhongkai & Li, Gendao, 2016. "The impact of product upgrading on the decision of entrance to a secondary market," European Journal of Operational Research, Elsevier, vol. 252(2), pages 443-454.
    • Handle: RePEc:eee:ejores:v:252:y:2016:i:2:p:443-454
    DOI: 10.1016/j.ejor.2015.12.040
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    References listed on IDEAS

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    3. Hao Guo & Congdong Li & Ying Zhang & Chunnan Zhang & Mengmeng Lu, 2018. "A Location-Inventory Problem in a Closed-Loop Supply Chain with Secondary Market Consideration," Sustainability, MDPI, vol. 10(6), pages 1-20, June.
    4. Lin Sun & Lingjiang Zhang & Youwei Li, 2018. "Sustainable Decisions on Product Upgrade Confrontations with Remanufacturing Operations," Sustainability, MDPI, vol. 10(11), pages 1-16, November.
    5. Wang, Zhanpeng & Ye, Chao & Liu, Xinxin & Ma, Ruize & Sun, Zilai & Ruan, Junhu, 2023. "Optimal retail sales strategies for old and new products in monopoly and horizontal competition scenarios," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    6. Hao Guo & Ying Zhang & Chunnan Zhang & Yu Liu & Yuan Zhou, 2020. "Location-inventory decisions for closed-loop supply chain management in the presence of the secondary market," Annals of Operations Research, Springer, vol. 291(1), pages 361-386, August.
    7. Li, Yongjian & Feng, Lipan & Govindan, Kannan & Xu, Fangchao, 2019. "Effects of a secondary market on original equipment manufactures’ pricing, trade-in remanufacturing, and entry decisions," European Journal of Operational Research, Elsevier, vol. 279(3), pages 751-766.
    8. Zhenfeng Liu & Jian Feng & Jinfeng Wang, 2019. "Effects of the Sharing Economy on Sequential Innovation Products," Complexity, Hindawi, vol. 2019, pages 1-18, January.
    9. Huang, Hongfu & He, Yong & Chen, Jing, 2019. "Competitive strategies and quality to counter parallel importation in global market," Omega, Elsevier, vol. 86(C), pages 173-197.
    10. Jia, Kunhao & Liao, Xiuwu & Feng, Juan, 2018. "Selling or leasing? Dynamic pricing of software with upgrades," European Journal of Operational Research, Elsevier, vol. 266(3), pages 1044-1061.
    11. Cao, Jian & Wu, Sisi & Kumar, Sanjay, 2023. "Recovering and remanufacturing to fulfill EPR regulation in the presence of secondary market," International Journal of Production Economics, Elsevier, vol. 263(C).
    12. Bian, Yiwen & Xie, Jiazheng & Archibald, Thomas W. & Sun, Yanhong, 2019. "Optimal extended warranty strategy: Offering trade-in service or not?," European Journal of Operational Research, Elsevier, vol. 278(1), pages 240-254.
    13. Du, Hang & Wei, Lai & Zhu, Qinghua, 2023. "Competition of consumables’ original brand manufacturers and remanufacturers considering the entry of compatible manufacturers," European Journal of Operational Research, Elsevier, vol. 306(2), pages 679-692.

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