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Revenue management for a supply chain with two streams of customers

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  • Hu, Qiying
  • Wei, Yihua
  • Xia, Yusen

Abstract

In this paper, we consider revenue management for a service supply chain with one supplier and one retailer. The supplier has a limited capacity of a perishable product and both the supplier and the retailer face customers. Each customer may choose to buy a product from either the supplier or the retailer by considering prices and the cost associated with switching. For the centralized model, the supplier determines the selling prices for both herself and the retailer, and the retailer simply collects a commission fee for each product sold. We derive monotone properties for the revenue functions and pricing strategies. Further, we show that the commission fee increases the retailer's price while decreasing the supplier's and leads to efficiency loss of the chain. For the decentralized decision-making model, the supplier and the retailer compete in price over time. Two models are considered. In the first, the retailer buys products from the supplier before the selling season and in the second the retailer shares products with the supplier in retailing. For both models, we discuss the existence of the equilibrium and characterize the optimal decisions. Numerical results are presented to illustrate properties of the models and to compare the supply chain performance between the centralized and the decentralized models.

Suggested Citation

  • Hu, Qiying & Wei, Yihua & Xia, Yusen, 2010. "Revenue management for a supply chain with two streams of customers," European Journal of Operational Research, Elsevier, vol. 200(2), pages 582-598, January.
  • Handle: RePEc:eee:ejores:v:200:y:2010:i:2:p:582-598
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    3. Qiang Guo & Chris K. Anderson & Junfeng Dong & Pengfei Zhao & Qingkai Ji, 2020. "Coordination Contracts for Hotels and Online Travel Agents," Sustainability, MDPI, vol. 12(8), pages 1-17, April.
    4. Ping Shi & Bo Yan & Jun Zhao, 2020. "Appropriate timing for SMEs to introduce an Internet-based online channel under uncertain operating costs: a real options analysis," Electronic Commerce Research, Springer, vol. 20(4), pages 969-999, December.
    5. Chen, Xiangfeng & Cai, Gangshu (George), 2011. "Joint logistics and financial services by a 3PL firm," European Journal of Operational Research, Elsevier, vol. 214(3), pages 579-587, November.
    6. Wei, Yihua & Hu, Qiying & Xu, Chen, 2013. "Ordering, pricing and allocation in a service supply chain," International Journal of Production Economics, Elsevier, vol. 144(2), pages 590-598.
    7. Song, Boqian & Li, Michael Z.F. & Zhuang, Weifen, 2021. "Dynamic channel control and pricing of a single perishable product on multiple distribution channels," European Journal of Operational Research, Elsevier, vol. 288(2), pages 539-551.
    8. Huang, Shuai & Fan, Zhi-Ping & Wang, Ningning, 2020. "Green subsidy modes and pricing strategy in a capital-constrained supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 136(C).

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