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Salience, risky choices and gender

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Author Info

  • Booth, Alison
  • Nolen, Patrick

Abstract

Risk theories typically assume individuals make risky choices using probability weights that differ from objective probabilities. Recent theories suggest that probability weights vary depending on which portion of a risky environment is made salient. Using experimental data we show that salience affects young men and women differently, even after controlling for cognitive and non-cognitive skills. Men are significantly more likely than women to switch from a certain to a risky choice once the upside of winning is made salient, even though the expected value of the choice remains the same.

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File URL: http://www.sciencedirect.com/science/article/pii/S0165176512003795
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Bibliographic Info

Article provided by Elsevier in its journal Economics Letters.

Volume (Year): 117 (2012)
Issue (Month): 2 ()
Pages: 517-520

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Handle: RePEc:eee:ecolet:v:117:y:2012:i:2:p:517-520

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Web page: http://www.elsevier.com/locate/ecolet

Related research

Keywords: Gender; Salience; Risk aversion; Probability weights; Cognitive ability;

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As found by EconAcademics.org, the blog aggregator for Economics research:
  1. Salience, Risky Choices and Gender
    by Nicholas Gruen in Club Troppo on 2012-03-23 02:47:49

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