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Marketing Strategy for Renewable Energy Development In Indonesia Context Today

Author

Listed:
  • Willy Arafah

    (Master of Management, Trisakti University, Jakarta, Indonesia)

  • Lucky Nugroho

    (Mercu Buana University, Jakarta, Indonesia)

  • Rowlan Takaya

    (Master of Management, Trisakti University, Jakarta, Indonesia,)

  • Soeharjoto Soekapdjo

    (Master of Management, Trisakti University, Jakarta, Indonesia.)

Abstract

Economic development depends on the availability of energy, especially in supporting the current government s development priorities to build the infrastructure sector in Indonesia, while the goal of development is to improve the nation s competitiveness this research aims to investigate the opportunity to reduce fossil energy and switch to renewable energy. One of the efforts to improve long-term national energy security length is through reducing dependence on fossil energy, and the government must take swift action to use renewable energy. The methodology in this research uses internal factor evaluation analysis, external factor evaluation and SWOT matrix. Furthermore, the data used is secondary data in the period 2017 2022 coming from various official sources. The development of renewable energy in the world followed by the technology, more advanced technology used, the cost of investment and renewable energy tariffs will be cheaper, thus will be more competitive with electricity from fossil energy. Currently the installed power generation capacity in Indonesia is 57 gigawatts, of which 86% still use fossil energy and the remaining is renewable energy. Renewable energy in Indonesia becomes a very potent alternative, where the energy source depends on the geographical area and the source of energy it produces. The potential of renewable energy in Indonesia is very big, Indonesia has 40% geothermal potential in the world.

Suggested Citation

  • Willy Arafah & Lucky Nugroho & Rowlan Takaya & Soeharjoto Soekapdjo, 2018. "Marketing Strategy for Renewable Energy Development In Indonesia Context Today," International Journal of Energy Economics and Policy, Econjournals, vol. 8(5), pages 181-186.
    • Handle: RePEc:eco:journ2:2018-05-23
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    References listed on IDEAS

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    3. Unknown, 2016. "Energy for Sustainable Development," Conference Proceedings 253270, Guru Arjan Dev Institute of Development Studies (IDSAsr).
    4. Hosseini, Seyed Ehsan & Wahid, Mazlan Abdul, 2016. "Hydrogen production from renewable and sustainable energy resources: Promising green energy carrier for clean development," Renewable and Sustainable Energy Reviews, Elsevier, vol. 57(C), pages 850-866.
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    6. Lucky Nugroho & Wiwik Utami & Taufik Akbar & Willy Arafah, 2017. "The Challenges of Microfinance Institutions in Empowering Micro and Small Entrepreneur to Implementating Green Activity," International Journal of Energy Economics and Policy, Econjournals, vol. 7(3), pages 66-73.
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    Cited by:

    1. Anton Atno Parluhutan Sinaga & Sunday Ade Sitorus, 2023. "The Role of Consumer Attitude and Renewable Energy towards Environmental Friendly Policies in the Intention to Comply With the Paid Plastic Environmental Friendly Policy," International Journal of Energy Economics and Policy, Econjournals, vol. 13(1), pages 14-21, January.
    2. Yana, Syaifuddin & Nizar, Muhammad & Irhamni, & Mulyati, Dewi, 2022. "Biomass waste as a renewable energy in developing bio-based economies in Indonesia: A review," Renewable and Sustainable Energy Reviews, Elsevier, vol. 160(C).
    3. Ari Purwanti & Harnovinsah Harnovinsah & Lucky Nugroho, 2022. "Media of Carbon Emissions Disclosure and Return on Asset Operations in State-owned Enterprises Public Company," International Journal of Energy Economics and Policy, Econjournals, vol. 12(3), pages 418-424, May.
    4. Suripto & Supriyanto, 2021. "The Effect of the COVID-19 Pandemic on Stock Prices with the Event Window Approach: A Case Study of State Gas Companies, in the Energy Sector," International Journal of Energy Economics and Policy, Econjournals, vol. 11(3), pages 155-162.
    5. Wiwik Utami & Lucky Nugroho & Kelum Jayasinghe, 2021. "Carbon Credit Risk Mitigation of Deforestation: A Study on the Performance of P2H Products and Services in Indonesia," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 12(2), pages 125-137, April.

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    More about this item

    Keywords

    Marketing Strategy; Renewable Energy; SWOT Matrix;
    All these keywords.

    JEL classification:

    • A1 - General Economics and Teaching - - General Economics
    • A11 - General Economics and Teaching - - General Economics - - - Role of Economics; Role of Economists
    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products

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