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Information goods and endogenous pricing strategies: the case of academic journals

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  • Mark McCabe

    ()
    (Georgia Institute of Technology)

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    Abstract

    I model journal pricing behavior in a portfolio demand environment and consider how the ongoing transition from print to digital distribution has lead to endogenous changes in pricing behavior. Specifically, when choosing whether or not to price discriminate, publishers compare the benefits of selling more content to each set of buyers against the associated additional costs. As the distribution costs decline, price discrimination becomes more attractive. However, since this cost decline also s new entry opportunities, incumbent firms may also need to bundle their journals to avoid displacement of individual titles.

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    File URL: http://www.accessecon.com/pubs/EB/2004/Volume12/EB-04L00003A.pdf
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    Bibliographic Info

    Article provided by AccessEcon in its journal Economics Bulletin.

    Volume (Year): 12 (2004)
    Issue (Month): 10 ()
    Pages: 1-11

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    Handle: RePEc:ebl:ecbull:eb-04l00003

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    Related research

    Keywords: bundling;

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    References

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    1. Theodore C. Bergstrom, 2001. "Free Labour for Costly Journals?," Journal of Economic Perspectives, American Economic Association, vol. 15(4), pages 183-198, Fall.
    2. Ordover, Janusz A & Willig, Robert D, 1978. "On the Optimal Provision of Journals qua Sometimes Shared Goods," American Economic Review, American Economic Association, vol. 68(3), pages 324-38, June.
    3. domenico menicucci & doh-shin jeon, 2004. "bundling electronic journals and competition among publishers," Econometric Society 2004 Far Eastern Meetings 720, Econometric Society.
    4. repec:fth:calaec:16-01 is not listed on IDEAS
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    Cited by:
    1. Jeon, Doh-Shin & Rochet, Jean-Charles, 2009. "The Pricing of Academic Journals: A Two-Sided Market Perspective," TSE Working Papers 09-098, Toulouse School of Economics (TSE).
    2. Aviv Nevo & Daniel L. Rubinfeld & Mark McCabe, 2005. "Academic Journal Pricing and the Demand of Libraries," American Economic Review, American Economic Association, vol. 95(2), pages 447-452, May.
    3. Frank Mueller-Langer & Richard Watt, 2013. "Optimal Pricing and Quality of Academic Journals and the Ambiguous Welfare Effects of Forced Open Access: A Two-Sided Model," Working Paper Series of the German Council for Social and Economic Data 223, German Council for Social and Economic Data (RatSWD).
    4. Jeon, Doh-Shin & Menicucci, Domenico, 2009. "Interconnection among Academic Journal Websites: Multilateral versus Bilateral Interconnection," IDEI Working Papers 579, Institut d'Économie Industrielle (IDEI), Toulouse.
    5. Mueller-Langer, Frank & Watt, Richard, 2012. "Optimal pricing and quality of academic journals and the ambiguous welfare effects of forced open access: a two-sided model," MPRA Paper 40191, University Library of Munich, Germany.
    6. Justus Haucap & Tobias Hartwich & André Uhde, 2005. "Besonderheiten und Wettbewerbsprobleme des Marktes für wissenschaftliche Fachzeitschriften," Vierteljahrshefte zur Wirtschaftsforschung / Quarterly Journal of Economic Research, DIW Berlin, German Institute for Economic Research, vol. 74(3), pages 85-107.

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