bundling electronic journals and competition among publishers
AbstractSite licensing of e-journals has been revolutionizing the way academic information is distributed. However, many librarians are concerned about the possibility that publishers might abuse site licensing by practicing bundling. In this paper, we analyze how bundling affects journal pricing in the context of STM electronic journal market and offer a novel insight on the bundling of a large number of information goods. We find that (i) when bundling is prohibited, surprisingly, market structure does not affect prices (ii) when bundling is allowed, each publisher finds bundling optimal and bundling increases the industry profit while reducing social welfare and (iii) any asymmetry-increasing merger is profitable but reduces social welfare
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Date of creation: 11 Aug 2004
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Bundling; Site Licensing; Interconnection; Merger;
Other versions of this item:
- Doh-Shin Jeon & Domenico Menicucci, 2006. "Bundling Electronic Journals and Competition among Publishers," Journal of the European Economic Association, MIT Press, vol. 4(5), pages 1038-1083, 09.
- Doh-Shin Jeon & Domenico Menicucci, 2005. "Bundling Electronic Journals and Competition among Publishers," Working Papers 270, Barcelona Graduate School of Economics.
- Doh-Shin Jeon & Domenico Menicucci, 2003. "Bundling electronic journals and competition among publishers," Economics Working Papers 678, Department of Economics and Business, Universitat Pompeu Fabra, revised Aug 2005.
- K21 - Law and Economics - - Regulation and Business Law - - - Antitrust Law
- L41 - Industrial Organization - - Antitrust Issues and Policies - - - Monopolization; Horizontal Anticompetitive Practices
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
This paper has been announced in the following NEP Reports:
- NEP-ALL-2004-10-30 (All new papers)
- NEP-BEC-2004-10-30 (Business Economics)
- NEP-COM-2004-10-30 (Industrial Competition)
- NEP-LAW-2004-10-30 (Law & Economics)
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