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Schumpeter and the Blue Ocean Strategy

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  • Jan Ter Wengel

    ()

  • Gilma Beatriz Ferreira-Villegas

    ()

  • Gérman Pérez-Hernández

    ()

  • Luis Miguel Suárez-Cruz

    ()

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    Abstract

    Resumen The purpose of this paper is to integrate and quantify the Blue Ocean Strategy for the business activities proposed by the Kim and Mauborge model and by Schumpeter´s competitive strategy. It analyzes the importance of innovation and scale economy in Colombia, based on information from 8.000 companies over a period of 12 years. This study also emphasizes the importance of new product performance, new technologies, innovation, invention, scale economy and production cycles in companies, based on our empirical exercise and international trade and economy recent literature. The possibility of improving the performance of companies with strategies for new products and processes is vital for industry policies seeking new ways to help businesses foster innovation. This paper analyzes how the Blue Ocean Strategy is particularly useful as a guide to help entrepreneurs achieve dynamic innovation. The empirical exercise documented is a sector analysis approach for company growth, considering contribution decomposition obtained by of the development of new products, markets, processes, raw materials used and reorganization through take-overs and fusions.

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    Bibliographic Info

    Article provided by UNIVERSIDAD JAVERIANA - DERECHO ECONOMICO in its journal REVISTA DE LA MAESTRIA DE DERECHO ECONÓMICO.

    Volume (Year): (2010)
    Issue (Month): ()
    Pages:

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    Handle: RePEc:col:000441:011505

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    Related research

    Keywords: Innovation; Invention; Business Management; Industrial Economy;

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    1. Andrew B. Bernard & Jonathan Eaton & J. Bradford Jenson & Samuel Kortum, 2000. "Plants and Productivity in International Trade," NBER Working Papers 7688, National Bureau of Economic Research, Inc.
    2. Christian Broda & David E. Weinstein, 2010. "Product Creation and Destruction: Evidence and Price Implications," American Economic Review, American Economic Association, vol. 100(3), pages 691-723, June.
    3. Elhanan Helpman, 2006. "Trade, FDI, and the Organization of Firms," Journal of Economic Literature, American Economic Association, vol. 44(3), pages 589-630, September.
    4. Yeaple, Stephen Ross, 2005. "A simple model of firm heterogeneity, international trade, and wages," Journal of International Economics, Elsevier, vol. 65(1), pages 1-20, January.
    5. Charles R. Hulten & Edwin R. Dean & Michael J. Harper, 2001. "New Developments in Productivity Analysis," NBER Books, National Bureau of Economic Research, Inc, number hult01-1.
    6. Aghion, Philippe & Fally, Thibault & Scarpetta, Stefano, 2007. "Credit Constraints as a Barrier to the Entry and Post-Entry Growth of Firms," IZA Discussion Papers 3237, Institute for the Study of Labor (IZA).
    7. Aghion, P. & Howitt, P., 1990. "A Model Of Growth Through Creative Destruction," DELTA Working Papers 90-12, DELTA (Ecole normale supérieure).
    8. Philippe Aghion & Peter Howitt, 2007. "Capital, innovation, and growth accounting," Oxford Review of Economic Policy, Oxford University Press, vol. 23(1), pages 79-93, Spring.
    9. Koen Frenken & Gerald Silverberg & Marco Valente, 2008. "A Percolation Model of the Product Lifecycle," DRUID Working Papers 08-20, DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies.
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