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The Romanian Young Generation'S Willingness To Consume Green Hospitality Products

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  • CODRUTA ADINA BALTESCU

    (FACULTY OF ECONOMIC SCIENCES AND BUSINESS ADMINISTRATION, TRANSILVANIA UNIVERSITY OF BRASOV)

Abstract

The hospitality industry generates environmental degradation through the construction of buildings, waste disposal, and water usage. Nowadays, a large number of customers show increased environmental awareness, being willing to pay more for environmentally friendly products/services. In Romania institutional arrangements to generate awareness of the necessity of sustainable development were numerous, ex emplifying in this respect the actions carried out by the Ministry of Environment and Sustainable Development for introducing the european eco-label for tourist accommodation services and the camping services, as well as for promoting the use of the eco-label in Romania among interested hotels and guesthouses. Based on these aspects, the article presents the results of a quantitative marketing research conducted among the young generation from Brasov county. The main objectives of the research consist in identifying the level of information among Romanian young consumers of accommodation services from Brasov county regarding the eco-certification and environmental management systems applied in the Romanian hospitality industry and, also, to identify their intentions to consume the green accommodation products.

Suggested Citation

  • Codruta Adina Baltescu, 2017. "The Romanian Young Generation'S Willingness To Consume Green Hospitality Products," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 154-162, June.
    • Handle: RePEc:cbu:jrnlec:y:2017:v:3:p:154-162
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    References listed on IDEAS

    as
    1. Nicolae Lupu & Mihail Ovidiu Tanase & Remus-Alexandru Tontoroiu, 2013. "A straightforward x-ray on applying the ecolabel to the hotel business area," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 634-644, November.
    2. Dalton, G.J. & Lockington, D.A. & Baldock, T.E., 2008. "A survey of tourist attitudes to renewable energy supply in Australian hotel accommodation," Renewable Energy, Elsevier, vol. 33(10), pages 2174-2185.
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