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The History of a Lottery Game that was Seldom Won

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Author Info
David Forrest
Dika Alagic
Abstract

Lotto Extra was offered as part of the United Kingdom National Lottery's portfolio of games between 2000 and 2006. A demand model for the game is estimated and used to illustrate a discussion of why sales of the game fell steadily to the point where it was no longer viable. Emphasis is placed on the lack of minor prizes and the long sequences of weeks when no one won the jackpot (and only) prize

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File URL: http://www.ingentaconnect.com/content/ubpl/jgbe/2007/00000001/00000001/art00005
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Publisher Info
Article provided by University of Buckingham Press in its journal Journal of Gambling Business and Economics.

Volume (Year): 1 (2007)
Issue (Month): 1 (February)
Pages: 57-68
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Handle: RePEc:buc:jgbeco:v:1:y:2007:i:1:p:57-68

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Find related papers by JEL classification:
L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Recreation; Tourism

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This page was last updated on 2009-12-9.

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