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The History of a Lottery Game that was Seldom Won

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  • David Forrest
  • Dika Alagic
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    Abstract

    Lotto Extra was offered as part of the United Kingdom National Lottery's portfolio of games between 2000 and 2006. A demand model for the game is estimated and used to illustrate a discussion of why sales of the game fell steadily to the point where it was no longer viable. Emphasis is placed on the lack of minor prizes and the long sequences of weeks when no one won the jackpot (and only) prize

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    File URL: http://www.ubplj.org/index.php/jgbe/article/view/509
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    Bibliographic Info

    Article provided by University of Buckingham Press in its journal Journal of Gambling Business and Economics.

    Volume (Year): 1 (2007)
    Issue (Month): 1 (February)
    Pages: 57-68

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    Handle: RePEc:buc:jgbeco:v:1:y:2007:i:1:p:57-68

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    Web page: http://www.ubpl.co.uk/

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    Web: http://www.jgbe.com/index_files/Page492.htm

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    Cited by:
    1. Kent Grote & Victor Matheson, 2011. "The Economics of Lotteries: An Annotated Bibliography," Working Papers 1110, College of the Holy Cross, Department of Economics.
    2. Kent Grote & Victor Matheson, 2011. "The Economics of Lotteries: A Survey of the Literature," Working Papers 1109, College of the Holy Cross, Department of Economics.

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