IDEAS home Printed from https://ideas.repec.org/a/bpj/bejeap/v15y2015i4p1619-1655n14.html
   My bibliography  Save this article

Heterogeneous Effects of Informational Nudges on Pro-social Behavior

Author

Listed:
  • Bao Jiayi

    (Department of Business Economics & Public Policy, The Wharton School, University of Pennsylvania, Pennsylvania)

  • Ho Benjamin

    (Department of Economics, Vassar College, 124 Raymond Ave, Poughkeepsie, New York 12604, USA)

Abstract

Numerous experimental studies of informational nudges both in the lab and the field have demonstrated not just that informational nudges are effective policy tools for influencing behavior, but also that nudges have heterogeneous impacts that differ depending on the characteristics of the person involved and the situation. We adapt Andreoni’s theory of warm-glow impure altruism to account for how altruism motives respond differently depending on the disposition of the person and the situation. The model explains both positive spillovers (moral cleansing) and negative spillovers (moral licensing) for behavioral interventions, showing that targeting of informational campaigns depends on the complementarity between people’s traits and the intervention’s content. More importantly, the design of economic incentives (like Pigouvian taxes) to shift economic behavior should depend on both the distribution of social preferences in the population and the use of behavioral interventions.

Suggested Citation

  • Bao Jiayi & Ho Benjamin, 2015. "Heterogeneous Effects of Informational Nudges on Pro-social Behavior," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 15(4), pages 1619-1655, October.
    • Handle: RePEc:bpj:bejeap:v:15:y:2015:i:4:p:1619-1655:n:14
    DOI: 10.1515/bejeap-2014-0125
    as

    Download full text from publisher

    File URL: https://doi.org/10.1515/bejeap-2014-0125
    Download Restriction: For access to full text, subscription to the journal or payment for the individual article is required.
    File URL: https://libkey.io/10.1515/bejeap-2014-0125?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Azmat, Ghazala & Iriberri, Nagore, 2010. "The importance of relative performance feedback information: Evidence from a natural experiment using high school students," Journal of Public Economics, Elsevier, vol. 94(7-8), pages 435-452, August.
    2. James Andreoni, 1995. "Warm-Glow versus Cold-Prickle: The Effects of Positive and Negative Framing on Cooperation in Experiments," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 110(1), pages 1-21.
    3. David Masclet & Charles Noussair & Steven Tucker & Marie-Claire Villeval, 2003. "Monetary and Nonmonetary Punishment in the Voluntary Contributions Mechanism," American Economic Review, American Economic Association, vol. 93(1), pages 366-380, March.
    4. Ian Ayres & Sophie Raseman & Alice Shih, 2013. "Evidence from Two Large Field Experiments that Peer Comparison Feedback Can Reduce Residential Energy Usage," The Journal of Law, Economics, and Organization, Oxford University Press, vol. 29(5), pages 992-1022, October.
    5. Samuel Bowles, 1998. "Endogenous Preferences: The Cultural Consequences of Markets and Other Economic Institutions," Journal of Economic Literature, American Economic Association, vol. 36(1), pages 75-111, March.
    6. Dora L. Costa & Matthew E. Kahn, 2010. "Why Has California's Residential Electricity Consumption Been So Flat since the 1980s?: A Microeconometric Approach," NBER Working Papers 15978, National Bureau of Economic Research, Inc.
    7. John Beshears & James J. Choi & David Laibson & Brigitte C. Madrian & Katherine L. Milkman, 2015. "The Effect of Providing Peer Information on Retirement Savings Decisions," Journal of Finance, American Finance Association, vol. 70(3), pages 1161-1201, June.
    8. Andreoni, James, 1990. "Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving?," Economic Journal, Royal Economic Society, vol. 100(401), pages 464-477, June.
    9. Ormiston, Michael B, 1992. "First and Second Degree Transformations and Comparative Statics under Uncertainty," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 33(1), pages 33-44, February.
    10. Paul J. Ferraro & Michael K. Price, 2013. "Using Nonpecuniary Strategies to Influence Behavior: Evidence from a Large-Scale Field Experiment," The Review of Economics and Statistics, MIT Press, vol. 95(1), pages 64-73, March.
    11. Jonah Berger & Lindsay Rand, 2008. "Shifting Signals to Help Health: Using Identity Signaling to Reduce Risky Health Behaviors," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(3), pages 509-518, March.
    12. Diamond, Peter, 2006. "Optimal tax treatment of private contributions for public goods with and without warm glow preferences," Journal of Public Economics, Elsevier, vol. 90(4-5), pages 897-919, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nicole Didero & Marco Costanigro & Becca B. R. Jablonski, 2021. "Promoting farmers market via information nudges and coupons: A randomized control trial," Agribusiness, John Wiley & Sons, Ltd., vol. 37(3), pages 531-549, July.
    2. Maho Nakagawa & Mathieu Lefebvre & Anne Stenger, 2022. "Long-lasting effects of incentives and social preference: A public goods experiment," Post-Print hal-03777681, HAL.
    3. Beyene, Abebe D. & Jeuland, Marc & Sebsibie, Samuel & Hassen, Sied & Mekonnen, Alemu & Meles, Tensay H. & Pattanayak, Subhrendu K. & Klug, Thomas, 2022. "Pre-paid meters and household electricity use behaviors: Evidence from Addis Ababa, Ethiopia," Energy Policy, Elsevier, vol. 170(C).
    4. Isoaho, K. & Burgas, D. & Janasik, N. & Mönkkönen, M. & Peura, M. & Hukkinen, J.I., 2019. "Changing forest stakeholders’ perception of ecosystem services with linguistic nudging," Ecosystem Services, Elsevier, vol. 40(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gary Bolton & Eugen Dimant & Ulrich Schmidt, 2018. "When a Nudge Backfires. Using Observation with Social and Economic Incentives to Promote Pro-Social Behavior," PPE Working Papers 0017, Philosophy, Politics and Economics, University of Pennsylvania.
    2. Céline Nauges & Dale Whittington, 2019. "Social Norms Information Treatments in the Municipal Water Supply Sector: Some New Insights on Benefits and Costs," Water Economics and Policy (WEP), World Scientific Publishing Co. Pte. Ltd., vol. 5(03), pages 1-40, July.
    3. Cattaneo, Cristina & D’Adda, Giovanna & Tavoni, Massimo & Bonan, Jacopo, 2019. "Can We Make Social Information Programs More Effective? The Role of Identity and Values," RFF Working Paper Series 19-21, Resources for the Future.
    4. Kumar, Pradeep & Kant, Shashi, 2016. "Revealed social preferences and joint forest management outcomes," Forest Policy and Economics, Elsevier, vol. 72(C), pages 37-45.
    5. Boun My, Kene & Ouvrard, Benjamin, 2019. "Nudge and tax in an environmental public goods experiment: Does environmental sensitivity matter?," Resource and Energy Economics, Elsevier, vol. 55(C), pages 24-48.
    6. Dimant, Eugen, 2015. "On Peer Effects: Behavioral Contagion of (Un)Ethical Behavior and the Role of Social Identity," MPRA Paper 68732, University Library of Munich, Germany.
    7. Mari Rege & Kjetil Telle, 2006. "Unaffected Strangers Affect Contributions," Nordic Journal of Political Economy, Nordic Journal of Political Economy, vol. 32, pages 93-112.
    8. John A. List & Robert D. Metcalfe & Michael K. Price & Florian Rundhammer, 2017. "Harnessing Policy Complementarities to Conserve Energy: Evidence from a Natural Field Experiment," NBER Working Papers 23355, National Bureau of Economic Research, Inc.
    9. Daniel A. Brent & Lata Gangadharan & Anca Mihut & Marie Claire Villeval, 2019. "Taxation, redistribution, and observability in social dilemmas," Journal of Public Economic Theory, Association for Public Economic Theory, vol. 21(5), pages 826-846, October.
    10. Mikolaj Czajkowski & Katarzyna Zagórska & Nick Hanley, 2018. "Social Norms and Pro-Environment Behaviours: Heterogeneous Response to Signals," Discussion Papers in Environment and Development Economics 2018-02, University of St. Andrews, School of Geography and Sustainable Development.
    11. Bucciol, Alessandro & Montinari, Natalia & Piovesan, Marco, 2014. "It Wasn't Me! Visibility and Free Riding in Waste Sorting," Working Papers 2014:17, Lund University, Department of Economics.
    12. d'Adda, Giovanna & Dufwenberg, Martin & Passarelli, Francesco & Tabellini, Guido, 2020. "Social norms with private values: Theory and experiments," Games and Economic Behavior, Elsevier, vol. 124(C), pages 288-304.
    13. Bartling, Björn & Özdemir, Yagiz, 2023. "The limits to moral erosion in markets: Social norms and the replacement excuse," Games and Economic Behavior, Elsevier, vol. 138(C), pages 143-160.
    14. John A. List & James J. Murphy & Michael K. Price & Alexander G. James, 2019. "Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give," NBER Working Papers 26559, National Bureau of Economic Research, Inc.
    15. Samuel Bowles & Sandra Polania-Reyes, 2012. "Economic Incentives and Social Preferences: Substitutes or Complements?," Journal of Economic Literature, American Economic Association, vol. 50(2), pages 368-425, June.
    16. Alec Brandon & Paul Ferraro & John List & Robert Metcalfe & Michael Price & Florian Rundhammer, 2017. "Do the effects of social nudges persist? Theory and evidence from 38 natural field experiments," Natural Field Experiments 00598, The Field Experiments Website.
    17. Yurina Otaki & Hidehito Honda & Kazuhiro Ueda, 2020. "Water demand management: Visualising a public good," PLOS ONE, Public Library of Science, vol. 15(6), pages 1-14, June.
    18. Samuel Bowles & Sandra Polania-Reyes, 2011. "Economic incentives and social preferences: substitutes or complements?," Department of Economics University of Siena 617, Department of Economics, University of Siena.
    19. Gary E. Bolton & Eugen Dimant & Ulrich Schmidt, 2020. "When a Nudge Backfires: Combining (Im)Plausible Deniability with Social and Economic Incentives to Promote Behavioral Change," CESifo Working Paper Series 8070, CESifo.
    20. Katrina Jessoe & Gabriel E. Lade & Frank Loge & Edward Spang, 2021. "Spillovers from Behavioral Interventions: Experimental Evidence from Water and Energy Use," Journal of the Association of Environmental and Resource Economists, University of Chicago Press, vol. 8(2), pages 315-346.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bpj:bejeap:v:15:y:2015:i:4:p:1619-1655:n:14. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.degruyter.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.