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Business Is Personal. Insights From Experiential Marketing And S-D Logic

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  • TRISCA Gelu

    (Eftimie Murgu University of Resita)

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  • TRISCA Gelu, 2015. "Business Is Personal. Insights From Experiential Marketing And S-D Logic," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 67(3), pages 140-151.
    • Handle: RePEc:blg:reveco:v:67:y:2015:i:3:p:140-151
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    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/67311trisca.pdf
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    References listed on IDEAS

    as
    1. Arnould, Eric J & Price, Linda L, 1993. "River Magic: Extraordinary Experience and the Extended Service Encounter," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(1), pages 24-45, June.
    2. Fournier, Susan, 1998. "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(4), pages 343-373, March.
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