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Hedonic Pricing Models For Vehicle Registration Marks

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  • Terence Tai‐Leung Chong
  • Xin Du

Abstract

. This paper attempts to link Chinese numerology to the determination of vehicle registration mark (VRM) prices in Hong Kong through the hedonic pricing analysis. The values of different patterns of the numbers and Roman alphabet letters are examined. We find that there is a very strong preference for the number ‘8’, that visually appealing patterns add great values to a VRM and that the non‐transferable VRMs are more expensive than transferable ones. We also show that their prices move in tandem with the Hang Seng Index. The findings suggest that the government can raise revenue by auctioning off intangible assets containing alphanumerical identification marks.

Suggested Citation

  • Terence Tai‐Leung Chong & Xin Du, 2008. "Hedonic Pricing Models For Vehicle Registration Marks," Pacific Economic Review, Wiley Blackwell, vol. 13(2), pages 259-276, May.
    • Handle: RePEc:bla:pacecr:v:13:y:2008:i:2:p:259-276
    DOI: 10.1111/j.1468-0106.2008.00400.x
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    References listed on IDEAS

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    Cited by:

    1. Ng, Travis & Chong, Terence & Du, Xin, 2010. "The value of superstitions," Journal of Economic Psychology, Elsevier, vol. 31(3), pages 293-309, June.
    2. Brian A. Polin & Eyal Ben Isaac & Itzhak Aharon, 2021. "Patterns in manually selected numbers in the Israeli lottery," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 16(4), pages 1039-1059, July.
    3. repec:cup:judgdm:v:16:y:2021:i:4:p:1039-1059 is not listed on IDEAS
    4. Yang, Zili, 2011. "“Lucky” numbers, unlucky consumers," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 40(5), pages 692-699.
    5. Roger, Patrick & D’Hondt, Catherine & Plotkina, Daria & Hoffmann, Arvid, 2022. "Number 19: Another Victim of the COVID‐19 Pandemic?," LIDAM Reprints LFIN 2022012, Université catholique de Louvain, Louvain Finance (LFIN).
    6. repec:cup:judgdm:v:11:y:2016:i:3:p:243-259 is not listed on IDEAS
    7. Terence tai-leung Chong & Angela Fung & Wing-ting Lee & Ka-lai Man, 2009. "Hedonic pricing models for metropolitan bus services," Economics Bulletin, AccessEcon, vol. 29(2), pages 630-637.
    8. Tong V. Wang & Rogier J. D. Potter van Loon & Martijn J. van den Assem & Dennie van Dolder, 2016. "Number preferences in lotteries," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 11(3), pages 243-259, May.

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