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Organizational Form and the Economic Impact of Corporate New Product Strategies

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  • Sheng‐Syan Chen

Abstract

This paper examines the role of organizational form in explaining the economic impact of corporate new product strategies. I find that the wealth effects associated with the announcements of new product introductions are more favorable for introducing firms with focused activities than for those with diversified activities. The results hold even after controlling for other factors suggested in the literature that could affect the value of new product introductions. The findings in this study suggest that the efficient investment hypothesis dominates the internal capital markets hypothesis in terms of the net economic impact of new product introductions on the introducing firms.

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  • Sheng‐Syan Chen, 2008. "Organizational Form and the Economic Impact of Corporate New Product Strategies," Journal of Business Finance & Accounting, Wiley Blackwell, vol. 35(1‐2), pages 71-101, January.
    • Handle: RePEc:bla:jbfnac:v:35:y:2008:i:1-2:p:71-101
    DOI: 10.1111/j.1468-5957.2007.02058.x
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    1. Sheng-Syan Chen & I-Ju Chen, 2011. "Inefficient Investment and the Diversification Discount: Evidence from Corporate Asset Purchases," Journal of Business Finance & Accounting, Wiley Blackwell, vol. 38(7-8), pages 887-914, September.
    2. Wang, Chi-Feng & Chen, Li-Yu & Chang, Shao-Chi, 2011. "International diversification and the market value of new product introduction," Journal of International Management, Elsevier, vol. 17(4), pages 333-347.
    3. Wen-Chun Lin & Shao-Chi Chang, 2012. "Corporate governance and the stock market reaction to new product announcements," Review of Quantitative Finance and Accounting, Springer, vol. 39(2), pages 273-291, August.
    4. Chen, Li-Yu & Lai, Jung-Ho & Chang, Shao-Chi, 2017. "The long-term performance of new product introductions," Finance Research Letters, Elsevier, vol. 20(C), pages 162-169.
    5. Chen, Sheng-Syan & Lin, Chih-Yen & Tsai, Yun-Ching, 2018. "New product strategies and firm performance: CEO optimism," International Review of Economics & Finance, Elsevier, vol. 55(C), pages 37-53.
    6. I-Ju Chen, 2016. "Corporate Governance and the Efficiency of Internal Capital Markets," Review of Pacific Basin Financial Markets and Policies (RPBFMP), World Scientific Publishing Co. Pte. Ltd., vol. 19(02), pages 1-50, June.
    7. Chang, Shao-Chi & Chen, Sheng-Syan & Chen, Li-Yu, 2010. "Does prior record matter in the wealth effect of open-market share repurchase announcements?," International Review of Economics & Finance, Elsevier, vol. 19(3), pages 427-435, June.

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