The Impact of Real-Time Information on Choices During the Commute Trip: Evidence from a Travel Simulator
AbstractIn the area of travel behavior, route choice when facing congestion has been widely researched. However, there are other behavioral alternatives based on people's activities and adaptive decision-making strategies that have been overlooked. This paper focuses on how and what kind of information is used when considering a subset of these alternatives. Alternatives examined are the final choice of people's decision-making process when faced with unexpected events during the commute trip in the presence of real-time information collected using GABRIEL (Gis Activity-Based tRavel sImuLator) in Columbus, OH. An empirical analysis of the data set, which includes a limited set of alternatives (six in total) is presented. Bivariate analysis and multinomial logit models are used to identify variables that influence the choice. Results show that people are willing to experiment with other alternatives if provided the information to support their choice. Copyright 2007 Blackwell Publishing.
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Bibliographic InfoArticle provided by Gatton College of Business and Economics, University of Kentucky in its journal Growth and Change.
Volume (Year): 38 (2007)
Issue (Month): 4 ()
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Web page: http://www.blackwellpublishing.com/journal.asp?ref=0017-4815
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