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Experimental Studies Of Consumer Demand Behavior Using Laboratory Animals

Author

Listed:
  • JOHN H. KAGEL
  • RAYMOND C. BATTALIO
  • HOWARD RACHLIN
  • LEONARD GREEN
  • ROBERT L. BASMANN
  • W. R. KLEMM

Abstract

Using laboratory animals as subjects, two series of experimental studies of consumer demand behavior are reported. The experiments show that laboratory animals will change consumption patterns in response to changes in the budget set, consuming more of the lower priced commodities and less of the higher priced commodities. Large rotations in the budget line for essential commodities resulted in severe disruption of consumer behavior. The experiments demonstrate the feasibility of using non‐human subjects in laboratory studies of economic behavior.

Suggested Citation

  • John H. Kagel & Raymond C. Battalio & Howard Rachlin & Leonard Green & Robert L. Basmann & W. R. Klemm, 1975. "Experimental Studies Of Consumer Demand Behavior Using Laboratory Animals," Economic Inquiry, Western Economic Association International, vol. 13(1), pages 22-38, March.
    • Handle: RePEc:bla:ecinqu:v:13:y:1975:i:1:p:22-38
    DOI: 10.1111/j.1465-7295.1975.tb01101.x
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    References listed on IDEAS

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    1. Battalio, Raymond C, et al, 1974. "An Experimental Investigation of Consumer Behavior in a Controlled Environment," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 1(2), pages 52-60, Se.
    2. Hamermesh, Daniel S & Soss, Neal M, 1974. "An Economic Theory of Suicide," Journal of Political Economy, University of Chicago Press, vol. 82(1), pages 83-98, Jan.-Feb..
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    1. Jeffrey K. Sarbaum & Solomon W. Polachek & Norman E. Spear, 1999. "The Effects of Price Changes on Alcohol Consumption in Alcohol-Experienced Rats," NBER Chapters, in: The Economic Analysis of Substance Use and Abuse: An Integration of Econometric and Behavioral Economic Research, pages 75-102, National Bureau of Economic Research, Inc.
    2. Roy Allen & Pawel Dziewulski & John Rehbeck, 2019. "Revealed statistical consumer theory," Working Paper Series 1119, Department of Economics, University of Sussex Business School.
    3. Jack Hirshleifer, 1978. "Natural Economy Versus Political Economy," UCLA Economics Working Papers 129, UCLA Department of Economics.
    4. Basu, Kaushik & Guha, Ashok, 2009. "How Sapient is Homo Economicus? The Evolutionary Origins of Trade, Ethics and Economic Rationality," Working Papers 09-14, Cornell University, Center for Analytic Economics.
    5. Marijn van Wingerden & Christine Marx & Tobias Kalenscher, 2015. "Budget Constraints Affect Male Rats’ Choices between Differently Priced Commodities," PLOS ONE, Public Library of Science, vol. 10(6), pages 1-20, June.
    6. Adam Martin, 2020. "The subjectivist-contrarian position," Public Choice, Springer, vol. 183(3), pages 479-494, June.
    7. Lin, Chung-cheng & Chen, Tze-wei & Lai, Ching-chong, 2003. "The economics of honeybee swarming," Regional Science and Urban Economics, Elsevier, vol. 33(5), pages 581-594, September.
    8. Yiting Chen & Tracy Xiao Liu & You Shan & Songfa Zhong, 2023. "The emergence of economic rationality of GPT," Proceedings of the National Academy of Sciences, Proceedings of the National Academy of Sciences, vol. 120(51), pages 2316205120-, December.
    9. John H. Kagel & Raymond C. Battalio, 1980. "Token Economy and Animal Models for the Experimental Analysis of Economic Behavior," NBER Chapters, in: Evaluation of Econometric Models, pages 379-401, National Bureau of Economic Research, Inc.
    10. Hunt, Richard A. & Lerner, Daniel A. & Ortiz-Hunt, Avery, 2022. "Lassie shrugged: The premise and importance of considering non-human entrepreneurial action," Journal of Business Venturing Insights, Elsevier, vol. 17(C).
    11. M. Keith Chen & Venkat Lakshminarayanan & Laurie Santos, 2005. "The Evolution of Our Preferences: Evidence from Capuchin-Monkey Trading Behavior," Cowles Foundation Discussion Papers 1524, Cowles Foundation for Research in Economics, Yale University.
    12. Martin Shubik, 1988. "The Interaction of Implicit and Explicit Contracts in Repeated Agency," Cowles Foundation Discussion Papers 891, Cowles Foundation for Research in Economics, Yale University.
    13. Deirdre Nansen McCloskey, 2019. "Lachmann practiced humanomics, beyond the dogma of behaviorism," The Review of Austrian Economics, Springer;Society for the Development of Austrian Economics, vol. 32(1), pages 47-61, March.
    14. Allen, Roy & Dziewulski, Paweł & Rehbeck, John, 2022. "Making sense of monkey business: Re-examining tests of animal rationality," Journal of Economic Behavior & Organization, Elsevier, vol. 196(C), pages 220-228.
    15. H J Miller, 1994. "Probability-Based Models of Spatial Search," Environment and Planning A, , vol. 26(3), pages 383-405, March.

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