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The Evolution of Our Preferences: Evidence from Capuchin-Monkey Trading Behavior

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Author Info
M. Keith Chen () (School of Management, Yale University)
Venkat Lakshminarayanan
Laurie Santos
Abstract

Behavioral economics has demonstrated systematic decision-making biases in both lab and field data. But are these biases learned or innate? We investigate this question using experiments on a novel set of subjects — capuchin monkeys. By introducing a fiat currency and trade to a capuchin colony, we are able to recover their preferences over a wide range of goods and risky choices. We show that standard price theory does a remarkably good job of describing capuchin purchasing behavior; capuchin monkeys react rationally to both price and wealth shocks. However, when capuchins are faced with more complex choices including risky gambles, they display many of the hallmark biases of human behavior, including reference-dependent choices and loss-aversion. Given that capuchins demonstrate little to no social learning and lack experience with abstract gambles, these results suggest that certain biases such as loss-aversion are an innate function of how our brains code experiences, rather than learned behavior or the result of misapplied heuristics.

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File URL: http://cowles.econ.yale.edu/P/cd/d15a/d1524.pdf
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Paper provided by Cowles Foundation, Yale University in its series Cowles Foundation Discussion Papers with number 1524.

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Length: 26 pages
Date of creation: Jun 2005
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Publication status: Published in Journal of Political Economy (2006), 114(3): 517-537
Handle: RePEc:cwl:cwldpp:1524

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Postal: Cowles Foundation, Yale University, Box 208281, New Haven, CT 06520-8281 USA

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Related research
Keywords: Prospect theory; Loss aversion; Reference dependence; Evolution; Neuroeconomics; Capuchin monkeys; Monkey business;

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Find related papers by JEL classification:
C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
C99 - Mathematical and Quantitative Methods - - Design of Experiments - - - Other
D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
D46 - Microeconomics - - Market Structure and Pricing - - - Value Theory
D80 - Microeconomics - - Information, Knowledge, and Uncertainty - - - General
D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty

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Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Ariel Rubinstein, 2005. "Discussion of 'BEHAVIORAL ECONOMICS'," Levine's Bibliography 784828000000000539, UCLA Department of Economics. [Downloadable!]
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