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Framing consumer food demand responses in a viral pandemic

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  • John A. L. Cranfield

Abstract

In this paper I explore several issues related to how the COVID‐19 pandemic might impact consumer demand for food. These impacts relate to the structure of preferences in the context of a pandemic, income and time constraints, and price effects. Discussion includes accounting for differential impacts of COVID‐19 on demand for food across sociodemographic characteristics, and several high‐level issues and observations related to where and how consumers shop and what they buy. My own thinking leads me to conclude that demand‐side factors will account for most of the changes we see in retail food market. These demand‐side effects will be dominated by income effects, the opportunity cost of time, and longer planning horizons on the part of consumers. Dans cet article, j′explore plusieurs questions liées à la manière dont la pandémie de COVID‐19 pourrait influer sur la demande de nourriture des consommateurs. Ces impacts sont liés à la structure des préférences dans le contexte d′une pandémie, aux contraintes de revenu et de temps et aux effets sur les prix. La discussion comprend la prise en compte des impacts différentiels de la COVID‐19 sur la demande de nourriture selon les caractéristiques sociodémographiques, ainsi que plusieurs questions et observations macros concernant l′endroit et la façon dont les consommateurs achètent et ce qu′ils achètent. Propre raisonnement m′amène à dire que les facteurs qui déterminent la demande représentent la plupart des changements que nous voyons dans les marchés alimentaires au détail. La demande des marchés alimentaires sera dominée par les effets sur les revenus, les coûts d′opportunité de temps et les horizons de planification plus long de la part des consommateurs.

Suggested Citation

  • John A. L. Cranfield, 2020. "Framing consumer food demand responses in a viral pandemic," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(2), pages 151-156, June.
    • Handle: RePEc:bla:canjag:v:68:y:2020:i:2:p:151-156
    DOI: 10.1111/cjag.12246
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    1. Weersink, Alfons & von Massow, Mike & Bannon, Nicholas & Ifft, Jennifer & Maples, Josh & McEwan, Ken & McKendree, Melissa G.S. & Nicholson, Charles & Novakovic, Andrew & Rangarajan, Anusuya & Richards, 2021. "COVID-19 and the agri-food system in the United States and Canada," Agricultural Systems, Elsevier, vol. 188(C).
    2. Vecchi, Martina & Jaenicke, Edward C., 2021. "Local food in times of crisis: the impact of Covid-19 and two reinforcing primes," 2021 Annual Meeting, August 1-3, Austin, Texas 313958, Agricultural and Applied Economics Association.
    3. Alan P. Ker, 2020. "Risk management in Canada's agricultural sector in light of COVID‐19," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(2), pages 251-258, June.
    4. Shumei Wang, 2022. "Assessing the Food Safety and Quality Assurance System during the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(3), pages 1-14, January.
    5. Dionysis Bochtis & Lefteris Benos & Maria Lampridi & Vasso Marinoudi & Simon Pearson & Claus G. Sørensen, 2020. "Agricultural Workforce Crisis in Light of the COVID-19 Pandemic," Sustainability, MDPI, vol. 12(19), pages 1-13, October.
    6. Alan P. Ker & Ryan Cardwell, 2020. "Introduction to the special issue on COVID‐19 and the Canadian agriculture and food sectors: Thoughts from the pandemic onset," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(2), pages 139-142, June.
    7. Lingfei Wang & Yuqin Yang & Guoyan Wang, 2022. "The Clean Your Plate Campaign: Resisting Table Food Waste in an Unstable World," Sustainability, MDPI, vol. 14(8), pages 1-17, April.
    8. Tarek Ben Hassen & Hamid El Bilali & Mohammad S. Allahyari, 2020. "Impact of COVID-19 on Food Behavior and Consumption in Qatar," Sustainability, MDPI, vol. 12(17), pages 1-18, August.
    9. Samir Mili & Maria Bouhaddane, 2021. "Forecasting Global Developments and Challenges in Olive Oil Supply and Demand: A Delphi Survey from Spain," Agriculture, MDPI, vol. 11(3), pages 1-25, February.
    10. A. Ford Ramsey & Barry K. Goodwin & William F. Hahn & Matthew T. Holt, 2021. "Impacts of COVID‐19 and Price Transmission in U.S. Meat Markets," Agricultural Economics, International Association of Agricultural Economists, vol. 52(3), pages 441-458, May.
    11. Rivera-Ferre, Marta G. & López-i-Gelats, Feliu & Ravera, Federica & Oteros-Rozas, Elisa & di Masso, Marina & Binimelis, Rosa & El Bilali, Hamid, 2021. "The two-way relationship between food systems and the COVID19 pandemic: causes and consequences," Agricultural Systems, Elsevier, vol. 191(C).
    12. Margarida Rodrigues & Mário Franco & Rui Silva, 2020. "COVID-19 and Disruption in Management and Education Academics: Bibliometric Mapping and Analysis," Sustainability, MDPI, vol. 12(18), pages 1-25, September.
    13. Elena-Sabina Turnea & Ștefan Andrei Neștian & Silviu Mihail Tiță & Ana Iolanda Vodă & Alexandra Luciana Guță, 2020. "Dismissals and Temporary Leaves in Romanian Companies in the Context of Low Demand and Cash Flow Problems during the COVID-19 Economic Lockdown," Sustainability, MDPI, vol. 12(21), pages 1-22, October.
    14. Gul Ekinci, 2021. "Covidomics & covidocial impacts:The relation between consumers’ fear of Covid-19, panic spending and saving behavior," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(3), pages 01-23, April.
    15. Mohammad Mohammad & Orsolya Szigeti, 2023. "Relationship Between Attitude and Online Purchase Intention of Dairy Functional Foods in Hungary: An Extended TAM Approach," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 545-559.
    16. Brenna Ellison & Brandon McFadden & Bradley J. Rickard & Norbert L. W. Wilson, 2021. "Examining Food Purchase Behavior and Food Values During the COVID‐19 Pandemic," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 43(1), pages 58-72, March.
    17. Veronika Harantová & Alica Kalašová & Simona Skřivánek Kubíková & Jaroslav Mazanec & Radomíra Jordová, 2022. "The Impact of Mobility on Shopping Preferences during the COVID-19 Pandemic: The Evidence from the Slovak Republic," Mathematics, MDPI, vol. 10(9), pages 1-27, April.
    18. Kumar, Anish & Mangla, Sachin Kumar & Kumar, Pradeep & Song, Malin, 2021. "Mitigate risks in perishable food supply chains: Learning from COVID-19," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    19. Valeria Borsellino & Sina Ahmadi Kaliji & Emanuele Schimmenti, 2020. "COVID-19 Drives Consumer Behaviour and Agro-Food Markets towards Healthier and More Sustainable Patterns," Sustainability, MDPI, vol. 12(20), pages 1-26, October.
    20. Jill E. Hobbs, 2020. "Food supply chains during the COVID‐19 pandemic," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(2), pages 171-176, June.
    21. Dana AlTarrah & Entisar AlShami & Nawal AlHamad & Fatemah AlBesher & Sriraman Devarajan, 2021. "The Impact of Coronavirus COVID-19 Pandemic on Food Purchasing, Eating Behavior, and Perception of Food Safety in Kuwait," Sustainability, MDPI, vol. 13(16), pages 1-15, August.
    22. Hampson, Daniel P. & Gong, Shiyang & Xie, Yi, 2021. "How consumer confidence affects price conscious behavior: The roles of financial vulnerability and locus of control," Journal of Business Research, Elsevier, vol. 132(C), pages 693-704.
    23. Tarek Ben Hassen & Hamid El Bilali & Mohammad S. Allahyari & Sinisa Berjan & Darjan Karabašević & Adriana Radosavac & Goran Dašić & Ružica Đervida, 2021. "Preparing for the Worst? Household Food Stockpiling during the Second Wave of COVID-19 in Serbia," Sustainability, MDPI, vol. 13(20), pages 1-19, October.
    24. María Núñez-Fernández & Héctor Hugo Pérez-Villarreal & Yesica Mayett-Moreno, 2021. "Comparing Models with Positive Anticipated Emotions, Food Values, Attitudes and Subjective Norms as Influential Factors in Fast-Food Purchase Intention during the COVID-19 Pandemic in Two Channels: Re," Sustainability, MDPI, vol. 13(22), pages 1-16, November.

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