IDEAS home Printed from https://ideas.repec.org/a/bla/bstrat/v31y2022i5p2456-2468.html
   My bibliography  Save this article

Does green innovation mediate the relationship between green relational view and competitive advantage?

Author

Listed:
  • Wei‐Jr Juo
  • Chao‐Hung Wang

Abstract

This study examines how a green relational view sustains competitive advantage via respective green exploratory and exploitative innovation. To clarify the conditions that support green relational view and which type of green innovation is overlooked, we differentiate between two types of green relational view (i.e., green relationship learning [GRL] and green relational capital [GRC]) to analyze how two types of green innovation (i.e., green exploratory innovation and green exploitative innovation) mediate the relationship between green relational view and competitive advantage (CA) in two distinct pathways. To analyze the proposal theoretical model, Taiwanese integrated circuit industry firms were sampled using hierarchical regression methodology. Our results show that both GRL and GRC support CA. Furthermore, the findings indicate that GRL more strongly influences green exploratory innovation, whereas GRC more strongly influences green exploitative innovation. Further analysis finds that green exploratory innovation partially mediates the linkage of GRL‐CA and green exploitative innovation fully mediates the linkage of GRC‐CA. These findings are valuable for both researchers and practitioners. We discuss implications and directions for future research.

Suggested Citation

  • Wei‐Jr Juo & Chao‐Hung Wang, 2022. "Does green innovation mediate the relationship between green relational view and competitive advantage?," Business Strategy and the Environment, Wiley Blackwell, vol. 31(5), pages 2456-2468, July.
    • Handle: RePEc:bla:bstrat:v:31:y:2022:i:5:p:2456-2468
    DOI: 10.1002/bse.3037
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/bse.3037
    Download Restriction: no
    File URL: https://libkey.io/10.1002/bse.3037?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Khan, Zaheer & Lew, Yong Kyu & Marinova, Svetla, 2019. "Exploitative and exploratory innovations in emerging economies: The role of realized absorptive capacity and learning intent," International Business Review, Elsevier, vol. 28(3), pages 499-512.
    2. Alessandro Marra & Vittorio Carlei & Cristiano Baldassari, 2020. "Exploring networks of proximity for partner selection, firms' collaboration and knowledge exchange. The case of clean‐tech industry," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 1034-1044, March.
    3. Yu-Shan Chen, 2008. "The Positive Effect of Green Intellectual Capital on Competitive Advantages of Firms," Journal of Business Ethics, Springer, vol. 77(3), pages 271-286, February.
    4. Erik Andreas Saether & Ann Elida Eide & Øyvind Bjørgum, 2021. "Sustainability among Norwegian maritime firms: Green strategy and innovation as mediators of long‐term orientation and emission reduction," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2382-2395, July.
    5. Morgan, Robert M. & Hunt, Shelby, 1999. "Relationship-Based Competitive Advantage: The Role of Relationship Marketing in Marketing Strategy," Journal of Business Research, Elsevier, vol. 46(3), pages 281-290, November.
    6. Armstrong, J. Scott & Overton, Terry S., 1977. "Estimating Nonresponse Bias in Mail Surveys," MPRA Paper 81694, University Library of Munich, Germany.
    7. Prayag Lal Yadav & Seung Hun Han & Hohyun Kim, 2017. "Sustaining Competitive Advantage Through Corporate Environmental Performance," Business Strategy and the Environment, Wiley Blackwell, vol. 26(3), pages 345-357, March.
    8. Zhou, Kevin Zheng & Brown, James R. & Dev, Chekitan S., 2009. "Market orientation, competitive advantage, and performance: A demand-based perspective," Journal of Business Research, Elsevier, vol. 62(11), pages 1063-1070, November.
    9. De Marchi, Valentina, 2012. "Environmental innovation and R&D cooperation: Empirical evidence from Spanish manufacturing firms," Research Policy, Elsevier, vol. 41(3), pages 614-623.
    10. Nor Azah Abdul Aziz & Soon Y. Foong & Tze San Ong & Rosmila Senik & Hassan Attan & Yusri Arshad, 2018. "Intensity of market competition, strategic orientation and adoption of green initiatives in Malaysian public listed companies," International Journal of Productivity and Performance Management, Emerald Group Publishing Limited, vol. 67(8), pages 1334-1351, November.
    11. Nadia Zahoor & Ali Meftah Gerged, 2021. "Relational capital, environmental knowledge integration, and environmental performance of small and medium enterprises in emerging markets," Business Strategy and the Environment, Wiley Blackwell, vol. 30(8), pages 3789-3803, December.
    12. Lennerts, Silke & Schulze, Anja & Tomczak, Torsten, 2020. "The asymmetric effects of exploitation and exploration on radical and incremental innovation performance: An uneven affair," European Management Journal, Elsevier, vol. 38(1), pages 121-134.
    13. Yu-Shan Chen & Ching-Hsun Chang, 2013. "Enhance environmental commitments and green intangible assets toward green competitive advantages: an analysis of structural equation modeling (SEM)," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(1), pages 529-543, January.
    14. Manjot Singh Bhatia, 2021. "Green process innovation and operational performance: The role of proactive environment strategy, technological capabilities, and organizational learning," Business Strategy and the Environment, Wiley Blackwell, vol. 30(7), pages 2845-2857, November.
    15. Justin J. P. Jansen & Frans A. J. Van Den Bosch & Henk W. Volberda, 2006. "Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators," Management Science, INFORMS, vol. 52(11), pages 1661-1674, November.
    16. Saranga, Haritha & George, Rejie & Beine, Judith & Arnold, Ulli, 2018. "Resource configurations, product development capability, and competitive advantage: An empirical analysis of their evolution," Journal of Business Research, Elsevier, vol. 85(C), pages 32-50.
    17. Uriel Stettner & Dovev Lavie, 2014. "Ambidexterity under scrutiny: Exploration and exploitation via internal organization, alliances, and acquisitions," Strategic Management Journal, Wiley Blackwell, vol. 35(13), pages 1903-1929, December.
    18. Joanne Oxley & Tetsuo Wada, 2009. "Alliance Structure and the Scope of Knowledge Transfer: Evidence from U.S.-Japan Agreements," Management Science, INFORMS, vol. 55(4), pages 635-649, April.
    19. Chao Hung Wang & Wei‐Jr Juo, 2021. "An environmental policy of green intellectual capital: Green innovation strategy for performance sustainability," Business Strategy and the Environment, Wiley Blackwell, vol. 30(7), pages 3241-3254, November.
    20. Wang, Chao-Hung, 2014. "How relational capital mediates the effect of corporate reputation on competitive advantage: Evidence from Taiwan high-tech industry," Technological Forecasting and Social Change, Elsevier, vol. 82(C), pages 167-176.
    21. Gary Hamel, 1991. "Competition for competence and interpartner learning within international strategic alliances," Strategic Management Journal, Wiley Blackwell, vol. 12(S1), pages 83-103, June.
    22. Jean, Ruey Jer Bryan & Kim, Daekwan & Choi, Kyuyeong, 2021. "Pattern of information technology use and relationship learning in international customer-supplier relationships," International Business Review, Elsevier, vol. 30(4).
    23. Mingfeng Tang & Grace Walsh & Daniel Lerner & Markus A. Fitza & Qiaohua Li, 2018. "Green Innovation, Managerial Concern and Firm Performance: An Empirical Study," Business Strategy and the Environment, Wiley Blackwell, vol. 27(1), pages 39-51, January.
    24. Philip R. Walsh & Rachel Dodds, 2017. "Measuring the Choice of Environmental Sustainability Strategies in Creating a Competitive Advantage," Business Strategy and the Environment, Wiley Blackwell, vol. 26(5), pages 672-687, July.
    25. Chandler, Gaylen N. & Hanks, Steven H., 1994. "Market attractiveness, resource-based capabilities, venture strategies, and venture performance," Journal of Business Venturing, Elsevier, vol. 9(4), pages 331-349, July.
    26. Thomas Clarke & Martijn Boersma, 2017. "The Governance of Global Value Chains: Unresolved Human Rights, Environmental and Ethical Dilemmas in the Apple Supply Chain," Journal of Business Ethics, Springer, vol. 143(1), pages 111-131, June.
    27. Khadija Mnasri & Dorra Ellouze, 2015. "Ownership structure, product market competition and productivity," Post-Print hal-02999649, HAL.
    28. Kathleen M. Eisenhardt & Jeffrey A. Martin, 2000. "Dynamic capabilities: what are they?," Strategic Management Journal, Wiley Blackwell, vol. 21(10‐11), pages 1105-1121, October.
    29. Chang, Kuo-Hsiung & Gotcher, Donald F., 2007. "Safeguarding investments and creation of transaction value in asymmetric international subcontracting relationships: The role of relationship learning and relational capital," Journal of World Business, Elsevier, vol. 42(4), pages 477-488, December.
    30. Cho, Sam Yul & Kim, Sang Kyun, 2017. "Horizon problem and firm innovation: The influence of CEO career horizon, exploitation and exploration on breakthrough innovations," Research Policy, Elsevier, vol. 46(10), pages 1801-1809.
    31. Gautam Ray & Jay B. Barney & Waleed A. Muhanna, 2004. "Capabilities, business processes, and competitive advantage: choosing the dependent variable in empirical tests of the resource‐based view," Strategic Management Journal, Wiley Blackwell, vol. 25(1), pages 23-37, January.
    32. James G. March, 1991. "Exploration and Exploitation in Organizational Learning," Organization Science, INFORMS, vol. 2(1), pages 71-87, February.
    33. Bhatti, Sabeen Hussain & Santoro, Gabriele & Khan, Jabran & Rizzato, Fabio, 2021. "Antecedents and consequences of business model innovation in the IT industry," Journal of Business Research, Elsevier, vol. 123(C), pages 389-400.
    34. Hsu, Chin-Chun & Pereira, Arun, 2008. "Internationalization and performance: The moderating effects of organizational learning," Omega, Elsevier, vol. 36(2), pages 188-205, April.
    35. Laura M. Canevari‐Luzardo & Frans Berkhout & Mark Pelling, 2020. "A relational view of climate adaptation in the private sector: How do value chain interactions shape business perceptions of climate risk and adaptive behaviours?," Business Strategy and the Environment, Wiley Blackwell, vol. 29(2), pages 432-444, February.
    36. Liu, Chia-Ling (Eunice) & Ghauri, Pervez N. & Sinkovics, Rudolf R., 2010. "Understanding the impact of relational capital and organizational learning on alliance outcomes," Journal of World Business, Elsevier, vol. 45(3), pages 237-249, July.
    37. repec:ucp:bkecon:9780226316529 is not listed on IDEAS
    38. Chao Hung Wang, 2020. "An environmental perspective extends market orientation: Green innovation sustainability," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3123-3134, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jiang, Zihao & Shi, Jiarong, 2023. "Government intervention and technological innovation in the wind power industry in China: The role of industrial environmental turbulence," Applied Energy, Elsevier, vol. 344(C).
    2. Sohail Ahmad Javeed & Rashid Latief & Umair Akram, 2023. "The Effects of Board Capital on Green Innovation to Improve Green Total Factor Productivity," Sustainability, MDPI, vol. 15(13), pages 1-18, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Chao Hung Wang & Wei‐Jr Juo, 2021. "An environmental policy of green intellectual capital: Green innovation strategy for performance sustainability," Business Strategy and the Environment, Wiley Blackwell, vol. 30(7), pages 3241-3254, November.
    2. Khan, Zaheer & Lew, Yong Kyu & Marinova, Svetla, 2019. "Exploitative and exploratory innovations in emerging economies: The role of realized absorptive capacity and learning intent," International Business Review, Elsevier, vol. 28(3), pages 499-512.
    3. Heimeriks, K. & Duysters, G.M. & Vanhaverbeke, W.P.M., 2004. "The evolution of alliance capabilities," Working Papers 04.20, Eindhoven Center for Innovation Studies.
    4. Erwin Danneels & Rajesh Sethi, 2011. "New Product Exploration Under Environmental Turbulence," Organization Science, INFORMS, vol. 22(4), pages 1026-1039, August.
    5. Juanru Wang & Yajiong Xue & Jin Yang, 2020. "Boundary‐spanning search and firms' green innovation: The moderating role of resource orchestration capability," Business Strategy and the Environment, Wiley Blackwell, vol. 29(2), pages 361-374, February.
    6. Verwaal, Ernst, 2017. "Global outsourcing, explorative innovation and firm financial performance: A knowledge-exchange based perspective," Journal of World Business, Elsevier, vol. 52(1), pages 17-27.
    7. Wang, Chao-Hung & Hsu, Li-Chang, 2014. "Building exploration and exploitation in the high-tech industry: The role of relationship learning," Technological Forecasting and Social Change, Elsevier, vol. 81(C), pages 331-340.
    8. Marina Estrada-Cruz & Noelia Rodriguez-Hernández & Antonio J. Verdú-Jover & Jose Maria Gómez-Gras, 2022. "The effect of competitive intensity on the relationship between strategic entrepreneurship and organizational results," International Entrepreneurship and Management Journal, Springer, vol. 18(1), pages 1-24, March.
    9. Yuan, Chun & Xue, Doudou & He, Xin, 2021. "A balancing strategy for ambidextrous learning, dynamic capabilities, and business model design, the opposite moderating effects of environmental dynamism," Technovation, Elsevier, vol. 103(C).
    10. Wong, Christina W.Y. & Wong, Chee Yew & Boon-itt, Sakun, 2013. "The combined effects of internal and external supply chain integration on product innovation," International Journal of Production Economics, Elsevier, vol. 146(2), pages 566-574.
    11. Marina Estrada-Cruz & Noelia Rodriguez-Hernández & Antonio J. Verdú-Jover & Jose Maria Gómez-Gras, 0. "The effect of competitive intensity on the relationship between strategic entrepreneurship and organizational results," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-24.
    12. Xinpeng Xing & Tiansen Liu & Lin Shen & Jianhua Wang, 2020. "Linking Environmental Regulation and Financial Performance: The Mediating Role of Green Dynamic Capability and Sustainable Innovation," Sustainability, MDPI, vol. 12(3), pages 1-22, January.
    13. Lin, H.E., 2010. "Effects of strategy, context and antecedents and capabilities on the outcomes of ambidexterity : A multiple country case study of the US, China and Taiwan," Other publications TiSEM c0eab7d6-d6c7-4b55-9822-1, Tilburg University, School of Economics and Management.
    14. Mingfeng Tang & Peng Xu & Patrick Llerena & Asghar Afshar Jahanshahi, 2019. "The Impact of the Openness of Firms’ External Search Strategies on Exploratory Innovation and Exploitative Innovation," Sustainability, MDPI, vol. 11(18), pages 1-20, September.
    15. Leonidou, Leonidas C. & Leonidou, Constantinos N. & Fotiadis, Thomas A. & Zeriti, Athina, 2013. "Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance," Tourism Management, Elsevier, vol. 35(C), pages 94-110.
    16. Chang, Kuo-Hsiung & Gotcher, Donald F., 2020. "How and when does co-production facilitate eco-innovation in international buyer-supplier relationships? The role of environmental innovation ambidexterity and institutional pressures," International Business Review, Elsevier, vol. 29(5).
    17. Úbeda-García, Mercedes & Claver-Cortés, Enrique & Marco-Lajara, Bartolomé & Zaragoza-Sáez, Patrocinio, 2020. "Toward a dynamic construction of organizational ambidexterity: Exploring the synergies between structural differentiation, organizational context, and interorganizational relations," Journal of Business Research, Elsevier, vol. 112(C), pages 363-372.
    18. Ahammad, Mohammad Faisal & Basu, Shubhabrata & Munjal, Surender & Clegg, Jeremy & Shoham, Ofra Bazel, 2021. "Strategic agility, environmental uncertainties and international performance: The perspective of Indian firms," Journal of World Business, Elsevier, vol. 56(4).
    19. Angeloantonio Russo & Rosamartina Schena, 2021. "Ambidexterity in the context of SME alliances: Does sustainability have a role?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 606-615, March.
    20. Monferrer, Diego & Moliner, Miguel Ángel & Irún, Beatriz & Estrada, Marta, 2021. "Network market and entrepreneurial orientations as facilitators of international performance in born globals. The mediating role of ambidextrous dynamic capabilities," Journal of Business Research, Elsevier, vol. 137(C), pages 430-443.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:bstrat:v:31:y:2022:i:5:p:2456-2468. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1099-0836 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.