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Proactive environmental strategy and firm performance at the bottom of the pyramid

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  • Samuel Adomako
  • Ernestine Ning
  • Emmanuel Adu‐Ameyaw

Abstract

This paper utilizes insights from the natural resource‐based view to examine the conditions under which proactive environmental strategy (PES) drive firm performance. Using data collected from 266 small‐ and medium‐sized enterprises operating in Ghana, the results suggest that the impact of PES on firm performance is more pronounced in firms that do not purse bottom of the pyramid orientation but not significant for firms pursuing the bottom of the pyramid orientation. Besides, the findings show that the influence of PES on firm performance is amplified for firms adopting imitation orientation but not significant for nonimitation‐oriented firms. Implications and directions for future research are discussed.

Suggested Citation

  • Samuel Adomako & Ernestine Ning & Emmanuel Adu‐Ameyaw, 2021. "Proactive environmental strategy and firm performance at the bottom of the pyramid," Business Strategy and the Environment, Wiley Blackwell, vol. 30(1), pages 422-431, January.
    • Handle: RePEc:bla:bstrat:v:30:y:2021:i:1:p:422-431
    DOI: 10.1002/bse.2629
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    Cited by:

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    3. S. M. Shafiul Alam & K. M. Zahidul Islam, 2021. "Examining the role of environmental corporate social responsibility in building green corporate image and green competitive advantage," International Journal of Corporate Social Responsibility, Springer, vol. 6(1), pages 1-16, December.
    4. Adomako, Samuel & Amankwah-Amoah, Joseph & Ahsan, Mujtaba, 2023. "Base of the pyramid orientation, imitation orientation and new product performance in an emerging market," Technovation, Elsevier, vol. 119(C).
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    7. Banjo Roxas, 2022. "Eco‐innovations of firms: A longitudinal analysis of the roles of industry norms and proactive environmental strategy," Business Strategy and the Environment, Wiley Blackwell, vol. 31(1), pages 515-531, January.
    8. Yusheng Kong & Fahad Javed & Jahanzaib Sultan & Muhammad Shehzad Hanif & Noheed Khan, 2022. "EMA Implementation and Corporate Environmental Firm Performance: A Comparison of Institutional Pressures and Environmental Uncertainty," Sustainability, MDPI, vol. 14(9), pages 1-25, May.
    9. Agnieszka Karman & Viktor Prokop & Carlo Giglio & Fazal Ur Rehman, 2024. "Has the Covid‐19 pandemic jeopardized firms' environmental behavior? Bridging green initiatives and firm value through the triple bottom line approach," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(1), pages 375-395, January.
    10. Nguyen Phong Nguyen & Samuel Adomako, 2022. "International orientation and environmental performance in Vietnamese exporting small‐ and medium‐sized enterprises," Business Strategy and the Environment, Wiley Blackwell, vol. 31(5), pages 2424-2436, July.
    11. Jiarui Fan & Yuning Zhou, 2023. "Empirical Analysis of Financing Efficiency and Constraints Effects on the Green Innovation of Green Supply Chain Enterprises: A Case Study of China," Sustainability, MDPI, vol. 15(6), pages 1-15, March.
    12. Colin B. Gabler & Omar S. Itani & Raj Agnihotri, 2023. "Activating Corporate Environmental Ethics on the Frontline: A Natural Resource-Based View," Journal of Business Ethics, Springer, vol. 186(1), pages 63-86, August.
    13. Manu Sharma & Anil Kumar & Sunil Luthra & Sudhanshu Joshi & Arvind Upadhyay, 2022. "The impact of environmental dynamism on low‐carbon practices and digital supply chain networks to enhance sustainable performance: An empirical analysis," Business Strategy and the Environment, Wiley Blackwell, vol. 31(4), pages 1776-1788, May.
    14. Phong Nguyen, Nguyen & Adomako, Samuel & Ahsan, Mujtaba, 2023. "The base-of- the-pyramid orientation and export performance of Vietnamese small and medium enterprises," Journal of Business Research, Elsevier, vol. 154(C).
    15. Lingli Qing & Dongphil Chun & Abd Alwahed Dagestani & Peng Li, 2022. "Does Proactive Green Technology Innovation Improve Financial Performance? Evidence from Listed Companies with Semiconductor Concepts Stock in China," Sustainability, MDPI, vol. 14(8), pages 1-20, April.
    16. Usman Khizar, Hafiz Muhammad & Iqbal, Muhammad Jawad & Khalid, Junaid & Adomako, Samuel, 2022. "Addressing the conceptualization and measurement challenges of sustainability orientation: A systematic review and research agenda," Journal of Business Research, Elsevier, vol. 142(C), pages 718-743.
    17. Pei‐Ju Wu & Chun‐Kai Yang, 2021. "Sustainable development in aviation logistics: Successful drivers and business strategies," Business Strategy and the Environment, Wiley Blackwell, vol. 30(8), pages 3763-3771, December.
    18. Han, Myat Su & Ma, Shuang (Sara) & Wang, Yonggui & Tian, Qinghong, 2023. "Impact of technology-enabled product eco-innovation: Empirical evidence from the Chinese manufacturing industry," Technovation, Elsevier, vol. 128(C).

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