What's in it for the customers? Successfully marketing green clothes
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DOI: 10.1002/bse.302
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References listed on IDEAS
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- Frank‐Martin Belz & Birte Schmidt‐Riediger, 2010. "Marketing strategies in the age of sustainable development: Evidence from the food industry," Business Strategy and the Environment, Wiley Blackwell, vol. 19(7), pages 401-416, November.
- Taneja, Shilpa & Ali, Liaqat, 2021. "Determinants of customers’ intentions towards environmentally sustainable banking: Testing the structural model," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
- Md Mehedi Hasan & Liling Cai & Xiaofen Ji & Francisca Margarita Ocran, 2022. "Eco-Friendly Clothing Market: A Study of Willingness to Purchase Organic Cotton Clothing in Bangladesh," Sustainability, MDPI, vol. 14(8), pages 1-13, April.
- Geetika Varshneya & Shivendra K. Pandey & Gopal Das, 2017. "Impact of Social Influence and Green Consumption Values on Purchase Intention of Organic Clothing: A Study on Collectivist Developing Economy," Global Business Review, International Management Institute, vol. 18(2), pages 478-492, April.
- Tuğba Şener & Ferdi Bişkin & Nurgül Kılınç, 2019. "Sustainable dressing: Consumers' value perceptions towards slow fashion," Business Strategy and the Environment, Wiley Blackwell, vol. 28(8), pages 1548-1557, December.
- Peter Dobers & Lars Strannegård, 2005. "Design, lifestyles and sustainability. Aesthetic consumption in a world of abundance," Business Strategy and the Environment, Wiley Blackwell, vol. 14(5), pages 324-336, September.
- Joop de Boer, 2003. "Sustainability labelling schemes: the logic of their claims and their functions for stakeholders," Business Strategy and the Environment, Wiley Blackwell, vol. 12(4), pages 254-264, July.
- Vinod Kumar & Zillur Rahman & A.A. Kazmi, 2013. "Sustainability Marketing Strategy: An Analysis of Recent Literature," Global Business Review, International Management Institute, vol. 14(4), pages 601-625, December.
- Christian Fuentes, 2014. "Green Materialities: Marketing and the Socio‐material Construction of Green Products," Business Strategy and the Environment, Wiley Blackwell, vol. 23(2), pages 105-116, February.
- Hyun, Jonghan & Lee, Kiwon & Kim-Vick, Jihyun, 2021. "Consumer responses to trade-offs in eco-friendly clothing: The moderating effects of fashion leadership and regulatory focus," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
- Qaisar Ali & Asma Salman & Shazia Parveen & Zaki Zaini, 2020. "Green Behavior and Financial Performance: Impact on the Malaysian Fashion Industry," SAGE Open, , vol. 10(3), pages 21582440209, September.
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