Do native and invasive labels affect consumer willingness to pay for plants? Evidence from experimental auctions
AbstractThe ultimate objective of commercial horticultural activities is to satisfy the needs of the final consumer. Consumer demand for novel plants drives the ornamental plant industry. Therefore, dispersal of native and invasive horticultural plants can be understood by considering the decisions/choices of consumers who decide which plants to purchase from retailers. In contrast to previous studies on invasive and native plants, this study uses an experimental auction to elicit consumersâ willingness to pay (WTP) for labeled native and invasive attributes. Results from a censored random effect model show that consumersâ WTP for plants decreases when the plants are labeled as invasive and increases when plants are labeled as native. The study finds that consumers discount an invasive attribute more for native than for non-native plants. Consumersâ sociodemographics and attitudesâage, income, gender, concern about environment, interest in plant quality, ease of care and sensitivity to priceâsignificantly alter consumerâs WTP for native and invasive attributes. The implications of this study are notable given the consumersâ increasing concern about the environment and recent debate over sustainable labeling of plants by the horticulture industry.
Download InfoTo our knowledge, this item is not available for download. To find whether it is available, there are three options:
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Bibliographic InfoArticle provided by International Association of Agricultural Economists in its journal Agricultural Economics.
Volume (Year): 42 (2011)
Issue (Month): 2 (03)
Contact details of provider:
Web page: http://www.blackwellpublishing.com/journal.asp?ref=0169-5150
More information through EDIRC
Other versions of this item:
- Yue, Chengyan & Hurley, Terrance M. & Anderson, Neil O., 2009. "Do Native and Invasive Labels Affect Consumer Willingness to Pay for Plants? Evidence from Experimental Auctions," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49212, Agricultural and Applied Economics Association.
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Huffman, Wallace & Shogren, J. E. & Rousu, M. & Tegene, Abebayehu, 2003.
"Consumer Willingness to Pay for Genetically Modified Food Labels in a Market with Diverse Information: Evidence from Experimental Auctions,"
Staff General Research Papers
12256, Iowa State University, Department of Economics.
- Huffman, Wallace E. & Shogren, Jason F. & Rousu, Matthew C. & Tegene, Abebayehu, 2003. "Consumer Willingness to Pay for Genetically Modified Food Labels in a Market with Diverse Information: Evidence from Experimental Auctions," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 28(03), December.
- Kim, C.S. & Lee, Donna J. & Schaible, Glenn D. & Vasavada, Utpal, 2007. "Multiregional Invasive Species Management: Theory and an Application to Florida's Exotic Plants," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 39(October), October.
- Alberto Cavaliere, 2000. "Overcompliance and Voluntary Agreements," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 17(2), pages 195-202, October.
- Henrik Vetter & Kostas Karantininis, 2002. "Moral hazard, vertical integration, and public monitoring in credence goods," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 29(2), pages 271-279, June.
- David Lucking-Reiley & John A. List, 2000. "Demand Reduction in Multiunit Auctions: Evidence from a Sportscard Field Experiment," American Economic Review, American Economic Association, vol. 90(4), pages 961-972, September.
- Adams, Damian C. & Lee, Donna J. & Bucaram, Santiago & Bwenge, Anafrida N., 2007. "The Impact of Invasive Plants on the Recreational Value of Florida's Coastal, Freshwater and Upland Natural Areas," 2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon TN 9801, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
- Moffitt, L. Joe & Osteen, Craig D., 2006. "Prioritizing Invasive Species Threats Under Uncertainty," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 35(1), April.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Wiley-Blackwell Digital Licensing) or (Christopher F. Baum).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.