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Analysis Of Potential Sme’S Role For Developing Tourism In Transylvania

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  • ADINA NEGRUSA

    ()
    (Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)

  • OANA ADRIANA GICA

    ()
    (Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)

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    Abstract

    The tourism sector is probably the only service sector that provides concrete and strong trading opportunities for all nations, regardless of their level of development. However, it is also a sector where there is clearly an uneven distribution of benefits, which is threatening the social, economic and environmental sustainability of tourism in some developing countries. For many developing countries tourism is a fundamental sector of their economy and for others tourism is only a source of foreign currency and employment. The paper analyzes the current stage of development of tourism sector from Romania in general, and from Transylvania, in particular. This research intended also to find out the most specific features of this sector, the strengths and weaknesses identified here. Due to the fact that rural tourism is one of the fast developing fields in the Eastern European countries, the paper identifies which are the most important areas from Transylvania with a high potential in this field. Also based on the SME’s development the paper tried to select the most important steps which should be taken in the tourism sector in order to increase its role in the Romanian economy and for attracting new customers for this offers.

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    File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_2_2008.pdf
    File Function: Revised version, 2008
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    Bibliographic Info

    Article provided by Babes-Bolyai University, Faculty of Business in its journal JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA.

    Volume (Year): (2008)
    Issue (Month): ()
    Pages:

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    Handle: RePEc:bbn:journl:2008_2_1_negrusa

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    Related research

    Keywords: SME’s; tourism; sustainable development; strategies;

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    1. King, Mervyn & Sentana, Enrique & Wadhwani, Sushil, 1994. "Volatility and Links between National Stock Markets," Econometrica, Econometric Society, vol. 62(4), pages 901-33, July.
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    6. Myers, Stewart C., 1984. "Capital structure puzzle," Working papers 1548-84., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    7. Torben G. Andersen & Tim Bollerslev & Francis X. Diebold & Heiko Ebens, 2000. "The Distribution of Stock Return Volatility," Center for Financial Institutions Working Papers 00-27, Wharton School Center for Financial Institutions, University of Pennsylvania.
    8. Myers, Stewart C, 1984. " The Capital Structure Puzzle," Journal of Finance, American Finance Association, vol. 39(3), pages 575-92, July.
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    10. Harry Markowitz, 1952. "Portfolio Selection," Journal of Finance, American Finance Association, vol. 7(1), pages 77-91, 03.
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