CRITERIA FOR PRODUCT QUALITY IN THE FRAME OF INTERCULTURAL MARKET STRATEGIES OF SMALL AND MEDIUM SIZED ENTERPRISES - a brief review of literature -
AbstractThe paper shows that a successful sale of a product is determined not only by the quality but also by the country-specific differences in the field of quality management. Although these criteria are world-wide similar, the priorities are national defined differently. Being an essential component of international management, the intercultural aspects of quality management are acting as a science that is common-shared by all nations and has a great influence on the social behavior of the costumer. The quality term is treated in respect with reference to the user, to the criteria of product quality such as: design, functionality, image of the manufacturer, service, many – sided applicability, economic efficiency and reliability on the one hand as well as to intercultural market strategies on the other hand.
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Bibliographic InfoArticle provided by Babes-Bolyai University, Faculty of Business in its journal JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA.
Volume (Year): (2008)
Issue (Month): ()
product quality; criteria of quality; quality management; intercultural market strategies;
Find related papers by JEL classification:
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
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