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How Does Green Products? Price and Availability Impact Malaysians? Green Purchasing Behavior?

Author

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  • Muhammed Abdullah Sharaf

    (School of Business Management, Universiti Utara Malaysia 06010, Kedah, Malaysia)

  • Selvan Perumal

    (School of Business Management, Universiti Utara Malaysia 06010, Kedah, Malaysia)

Abstract

Green marketing refers to all what has to do with a product or service from its production process to its purchase by consumers. This study aims to investigate the influence of products price and availability on the actual green purchasing behavior of Malaysian consumers. 394 questionnaires were distributed to Malaysians in 3 states in the northern region namely Kedah, Perlis and Penang. Both SPSS version 18.0 and PLS-SEM were used to analyze the obtained data. The results of the study showed that price has a significant relationship with purchasing behavior of green products, while product’s availability showed no significant influence on green purchasing among Malaysian consumers. This paper helps in bringing more understanding on the actual purchasing behavior of green products in Malaysia.

Suggested Citation

  • Muhammed Abdullah Sharaf & Selvan Perumal, 2018. "How Does Green Products? Price and Availability Impact Malaysians? Green Purchasing Behavior?," The Journal of Social Sciences Research, Academic Research Publishing Group, vol. 4(3), pages 28-34, 03-2018.
    • Handle: RePEc:arp:tjssrr:2018:p:28-34
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    References listed on IDEAS

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    Cited by:

    1. Peter Ansu-Mensah, 2021. "Green product awareness effect on green purchase intentions of university students’: an emerging market’s perspective," Future Business Journal, Springer, vol. 7(1), pages 1-13, December.

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